
Key findings
- 34% of members say a wedding anniversary was the point they accepted their marriage was over, a pattern the site has dubbed ‘the anniversary reckoning’.
- Of those, 42% joined the site within six months of that anniversary.
- Asked what happened on the night, 58% said they simply ran out of things to say to each other.
- August is consistently one of the site’s busiest months for new sign-ups, and a poll of last August’s joiners found 68% had been married ten years or more.
- The results come from a poll of 2,000 members by IllicitEncounters.com, the UK’s leading extramarital dating site, and the site’s own registration data.
Most British weddings happen in summer, which makes August the busiest month of the year for anniversaries – hundreds of thousands of couples marking another year over a booked table, a card bought on the way home and a conversation that runs out somewhere around the main course. Not all of it is celebration.
New research from IllicitEncounters.com, the UK’s leading extramarital dating site, suggests a good number are using the occasion for something else entirely. In a poll of 2,000 members, 34% said a wedding anniversary was the point at which they accepted their marriage was over – the site has started calling it the anniversary reckoning.
It describes the one evening a year when a couple are required to sit opposite each other, look at the photographs and account for the time.
The site’s own figures fit the same shape. August is consistently one of its strongest months for new registrations — the same pattern the site described in its recent research on the six-week itch — and a poll of 600 members who joined last August found that 68% had been married for ten years or more, the group most likely to be marking a milestone that month.
What they describe is the evening rather than the number. Asked what actually happened on the night, 58% said they ran out of things to say to each other, and 51% spent most of it talking about the children or the week ahead.
37% said one of them raised the state of the marriage and the other changed the subject – the point, several said, at which they stopped trying.
Almost none of it is sudden. 61% said they had felt it for more than a year beforehand, and of those who named an anniversary, 42% joined within six months of the date – very few in the weeks leading up to it.
Women were more likely than men to say the occasion crystallised something, at 39% against 28% – men more often described it as the excuse they had been waiting for, rather than anything that felt like a revelation at the time.
Rachel*, 44, from Derby, joined four months after her twentieth. “We did the restaurant and the photos on the wall and the card,” she says. “Somewhere around the dessert I realised I had nothing to ask him that I did not already know the answer to.”
Jessica Leoni, sex and relationships expert for IllicitEncounters.com, said: “We get a lot of emails in September that start with the words ‘we had our anniversary last month’. Not angry ones. Very ordinary, quite polite emails from people who booked a table, got through the evening and then sat in the car park afterwards not saying anything.”
She added: “I have been reading these emails since 2004 and I have never got used to how specific people are about the date. They remember the restaurant. They remember what they ordered. Somebody told me last year that she knew it was finished when her husband ordered for her and got it wrong, and she realised she had not corrected him in about a decade.”
Results
What happened on the anniversary evening (of those who named an anniversary as the moment; respondents could select more than one).
| What happened on the night | % |
|---|---|
| We ran out of things to say to each other | 58% |
| We talked only about the children or the week ahead | 51% |
| One of us was on our phone for most of it | 44% |
| One raised the marriage, the other changed the subject | 37% |
| We looked at the wedding photographs | 29% |
| We went home earlier than booked | 22% |
*Name has been changed.
About Illicit Encounters
IllicitEncounters.com is the UK’s largest and longest-running extramarital dating site, established in 2004. The site has over one million UK members and publishes regular research on modern infidelity and relationships in Britain, with expert commentary from sex and relationships expert Jessica Leoni.
Press contact: [email protected]




