Tag: summer

Two weeks down, four to go: the ‘six-week itch’ sees affair site sign-ups jump 34% as parents hit the school-holiday wall

Key findings

  • Sign-ups to IllicitEncounters.com are already running 34% above the school-term average, just two weeks into the six-week summer holiday.
  • Women account for 58% of new members so far this holiday, and 46% of those are aged 35 to 44.
  • The busiest hour for joining is 9pm to 10pm, once the children are in bed, accounting for 22% of daily sign-ups.
  • Asked what tipped them over the edge, 61% said having no time alone as a couple, ahead of constant childcare rows (48%).
  • The results come from registration data and a poll of 2,000 members by IllicitEncounters.com, the UK’s leading extramarital dating site.

Britain’s schools broke up a fortnight ago and there are still four weeks of it to go – which, according to new research, is about a fortnight longer than a good many parents can comfortably stand. The novelty, it seems, has a short shelf life.

IllicitEncounters.com, the UK’s leading extramarital dating site, has recorded sign-ups running 34% above its school-term average since the schools shut – a figure it expects to pass 45% in the final fortnight of August. It has a name for the pattern: the six-week itch.

The site also polled 2,000 members who have joined or become active since the start of the holidays. Asked what pushed them to join, 61% pointed to having no time alone as a couple, followed by constant childcare rows (48%), a partner who had checked out on the sofa (44%) and a sex life shelved until September (39%). Respondents could pick more than one.

The summer intake also looks rather different from the rest of the year. Women make up 58% of new members so far this holiday, against 51% in term time – and of those women, 46% are aged between 35 and 44, the bracket most likely to have primary-school-age children at home.

The registration data also shows when the itch tends to bite. Sign-ups have climbed every week since the schools shut, and the average member who joined this holiday did so 11 days in.

And there is a clear hour for it – 22% of daily sign-ups now land between 9pm and 10pm, once the children are down and the house has finally gone quiet.

The pattern fits what the site records later in the year, when registrations climb again in the first week of September, once parents have the house back and the school day to themselves. The summer sign-up tends to come first; the chance to act on it arrives a few weeks later. It is the same August spike behind the site’s recent research on the anniversary reckoning, when a wedding anniversary falling in the school holidays can be the moment a marriage tips.

Claire*, 38, from Warrington, joined in the last week of July. “I love them to bits, but I don’t think I’ve had a conversation that wasn’t about snacks or screen time since they broke up,” she says. “Me and my husband just tag in and tag out. He does the morning, I do the afternoon. By nine o’clock he’s on his phone and I’m on mine, and that’s it, that’s the evening. I signed up on one of those nights. I wasn’t even really looking for anything. I just wanted somebody to find me interesting for ten minutes.”

Jessica Leoni, sex and relationships expert for IllicitEncounters.com, said: “We are two weeks in and it has already started, which tells you something. Most parents can get through a fortnight of packed lunches and soft play – it’s weeks three, four and five that do the damage, when the money has gone and September still feels a very long way off.”

She added: “I have been doing this for over 20 years and August is always our busiest month for parents. The holidays don’t break a marriage. They take away the distractions that were holding it together, and people notice what has been missing. Nobody signing up this week is running away from their children. They are looking for one hour where somebody talks to them like an adult.”

Results

What tipped parents into joining in the first fortnight of the school holidays (respondents could select more than one).

Trigger % of those polled
No time alone as a couple 61%
Constant childcare rows 48%
Partner checked out on the sofa 44%
Sex life shelved until September 39%
No conversation beyond logistics 33%
Money stress over the holidays 27%
Feeling invisible to a partner 24%

*Name has been changed.

About Illicit Encounters

IllicitEncounters.com is the UK’s largest and longest-running extramarital dating site, established in 2004. The site has over one million UK members and publishes regular research on modern infidelity and relationships in Britain, with expert commentary from sex and relationships expert Jessica Leoni.

Press contact: [email protected]

Forget the villa: a third of Brits admit to a real-life ‘Casa Amor’ — straying, or coming close, the moment their partner’s back is turned

Key findings

  • 34% of coupled-up Brits admit they’ve strayed, or come close, while their partner was away – their own real-life ‘Casa Amor’. For 16% of all those polled, it went all the way.
  • Work trips are the biggest danger zone (39%), ahead of girls’ and lads’ holidays (31%) and stag and hen weekends (22%).
  • As Love Island crowned Lorenzo and Julia on Monday night, 68% of Brits are betting the couple won’t last the year.
  • 41% say watching the show has started a row at home about loyalty, jealousy or an ex.
  • The results come from a poll of 2,000 members by IllicitEncounters.com, the UK’s leading extramarital dating site.

Britain spent last night glued to the Love Island final, watching Maya Jama crown Lorenzo Alessi and Julia Majchrzak as the couple who survived every bombshell and Casa Amor twist the villa could throw at them. Turns out plenty of us have taken that same test ourselves, off camera. And failed it.

IllicitEncounters.com, the UK’s leading extramarital dating site, put the question to 2,000 of its members, and 34% owned up to a Casa Amor moment of their own: a spell when their partner was away and they either strayed or came very close to it. Most stopped at the brink. But for 16% of everyone polled – roughly one in six – it went all the way.

The danger zones will surprise nobody who watches the show. Work trips came out top, with 39% pointing to a night away for the job as the moment temptation crept in, followed by the girls’ or lads’ holiday (31%) and the stag or hen do (22%). Men were quicker to act on it: 21% went through with it, against 12% of women, who were more likely to wobble and pull back at the last minute.

The show causes its share of trouble at home too. 41% of members said watching Love Island had started a row with their partner about loyalty or jealousy, usually during Casa Amor week, or when somebody got a bit too defensive about a contestant whose head had been turned.

The site’s own traffic tells the same story. Visits to IllicitEncounters.com climbed 24% during Casa Amor week, its busiest stretch of the whole summer, and it was women doing most of the messaging. The pattern echoes the site’s recent research on holiday flings, which found a third of Brits say a fling on holiday doesn’t really count.

As for Lorenzo and Julia, don’t expect the members to send a card. 68% reckon the couple won’t make it to next summer. Some of that is Love Island’s track record talking. But plenty of IE’s members were once the couple everyone else envied.

Chloe*, 34, from Nottingham, had her own Casa Amor moment on a hen weekend. “I honestly wasn’t looking for anything,” she says. “But the minute I was away from home it was like the normal rules didn’t count. That’s the bit people don’t admit about the villa – you tell yourself it doesn’t matter because you’re somewhere else, with different people around you.”

Jessica Leoni, sex and relationships expert for IllicitEncounters.com, said: “Everyone’s very quick to shout at the telly when somebody’s head gets turned in Casa Amor. But be honest – how many of us would actually pass that test? Take someone out of their routine, put them somewhere new where nobody knows them, and you find out very quickly how solid things really are back home.”

She added: “I’ve been doing this for over 20 years and I’ve never once seen a work trip make somebody cheat. What the time away does is remove whatever was stopping them. If things are good at home, a few nights in a Travelodge is just a few nights in a Travelodge. If they’re not, it starts to feel like your own private Casa Amor – and hand on heart, that feeling was there long before the show came back on.”

Results

When Brits are most likely to have a real-life ‘Casa Amor’ moment (respondents could select more than one).

When a ‘Casa Amor’ moment is most likely (partner away) % who’ve been tempted
On a work trip or conference away from home 39%
On a ‘girls’ / lads’ holiday 31%
On a stag or hen weekend 22%
When a partner visits family without them 17%
When a partner is away with the kids 11%
On a night out when a partner has gone home early 9%

*Name has been changed.

About Illicit Encounters

IllicitEncounters.com is the UK’s largest and longest-running extramarital dating site, established in 2004. The site has over one million UK members and publishes regular research on modern infidelity and relationships in Britain, with expert commentary from sex and relationships expert Jessica Leoni.

Press contact: [email protected]

It doesn’t count if it’s abroad: 1 in 3 Brits say a holiday fling isn’t really cheating

Key findings

  • 34% of Brits say being unfaithful with someone else while on holiday “doesn’t count” as infidelity.
  • 41% believe a holiday fling is fundamentally different from an affair at home – citing distance, anonymity and the “holiday version of themselves” as reasons.
  • 27% say what happens abroad should stay abroad – and their partner would agree.
  • 19% admit they’ve acted on that belief; of those, 74% say they have no regrets.
  • Study conducted by IllicitEncounters.com, the UK’s largest extramarital dating site.

It’s one of Britain’s most quietly held beliefs – and according to new data, a surprisingly large number of people genuinely stand by it: if it happens abroad, it doesn’t really count.

A poll of 2,000 adults conducted by IllicitEncounters.com, the UK’s largest extramarital dating site, has found that 1 in 3 Brits (34%) do not consider a sexual encounter with someone else while on holiday to constitute cheating – at least not in the traditional sense. And with the peak summer holiday season now under way, the timing could not be more relevant.

The reasoning, it turns out, is remarkably consistent. 41% say a holiday fling feels fundamentally different from an affair at home – citing the distance from normal life, the anonymity of being somewhere nobody knows you, and what several respondents described as becoming a “different version of themselves” the moment they land. The rules of home, they argue, simply don’t follow you through the departure gate.

27% go further still, saying not only do they believe what happens abroad stays abroad – but that their partner, on some level, would quietly agree. A kind of unspoken holiday amnesty, observed but never discussed.

19% admit they have acted on that belief at some point in their relationship – and never mentioned it to their partner. Of those, 74% say they have no regrets, and 61% say it had no negative impact on their relationship whatsoever.

The holiday locations most associated with the “it doesn’t count” mentality are, perhaps unsurprisingly, the sun-and-sangria circuit. Spain topped the list, cited by 37% of respondents, followed by Greece (30%), Ibiza specifically (28%), Dubai (22%) and Italy (19%).

The pattern shows up again in a separate strand of the site’s summer research on real-life Casa Amor, which found a third of Brits admit to straying, or coming close, the moment their partner’s back is turned – with the girls’ or lads’ holiday abroad one of the most likely settings.

“Mark*”, 43, from Leeds, is unrepentant. “I’ve been with my wife for fifteen years and I love her completely. But I’ve had two holiday flings in that time – once in Barcelona, once in Dubai – and I genuinely don’t think of either as cheating. You’re in a different country, you’re a different person, and it goes no further. It stays there. That’s just how I see it.”

Jessica Leoni, spokesperson for IllicitEncounters.com, said: “The ‘it doesn’t count abroad’ rule is one of the great unspoken agreements in British relationship culture – and our data suggests it’s far more widespread than most people would admit at a dinner party. What’s interesting is that it isn’t just men saying this. Women are almost equally likely to hold this view, which tells you something about how the idea of a ‘holiday self’ has become genuinely embedded in the way Brits think about fidelity.”

She added: “Whether it counts or not is, of course, entirely a matter of what you and your partner have agreed – explicitly or otherwise. But the fact that nearly 1 in 5 people have acted on this belief and never told their partner suggests that for a significant chunk of the population, the holiday fling occupies its own moral category entirely. Not quite an affair. Not quite nothing. Just something that happened in the sun, and stayed there.”

Results

Top destinations where Brits have had holiday affairs.

Destination %
Spain 37%
Greece 30%
Ibiza 28%
Dubai 22%
Italy 19%
Tenerife 18%
Turkey 15%
Portugal 10%
Mexico 6%
Thailand 5%

*Name has been changed to protect identity.

About Illicit Encounters

IllicitEncounters.com is the UK’s largest and longest-running extramarital dating site, established in 2004. The site has over one million UK members and publishes regular research on modern infidelity and relationships in Britain, with expert commentary from sex and relationships expert Jessica Leoni.

Press contact: [email protected]

Peak day for affairs is this Friday (July 22) as schools break up for summer holidays, according to a study

* Frisky Friday sees a 70% rise in extra-marital affairs as adulterers grab one last chance to see their lovers before the summer getaway;

* The first three weeks of July are the busiest time of the year for affairs;
* Second most popular month for affairs is June;
* Other peaks are in September and January as cheats return to their lovers after long holidays with their family;
* Results come from IllicitEncounters.com, the UK’s leading dating website for married people

Britons cheat more when the weather is hot – and the peak day for affairs is this Friday (July 22) as the schools break up for the summer holidays, according to a new study.

The whole week before the big summer getaway is the busiest of the year for extra-marital activity.

And it reaches its peak on ‘Frisky Friday’ with adulterers grabbing one last chance to see their lovers before going away with their families.

The first three weeks of July see a 25% rise in activity in extra-marital dating sites.
This shoots up to 54% higher than normal in the third week with a 70% rise on Frisky Friday – the busiest single day of the year for affairs.

Flaming June is appropriately named because it is the second busiest month for cheating.
The third most popular month is September, as cheats hook up with lovers after going away with their families.

The fourth most popular month is January as adulterers return to their secret partners after spending the Christmas break with their families.

The results are revealed in a new survey of 1,000 people IllicitEncounters.com, the UK’s leading dating website for married people.

It found that 82% of adulterers stay in touch with lovers while they are on holiday with their families.

The most popular method is by text, followed by phone chats, FaceTiming, email and Skype.

And 62% of cheats hook up with their lovers within a week of returning home.
One in ten cheats 11% see their lovers while they are away with their families – either by arranging to go to nearby destinations or holidaying nearer home.

Four out of ten adulterers (42%) go on a summer break with their lovers as well as their family – most commonly using work commitments to hide their secret break.

The most popular destinations where adulterers go on holiday are Spain, followed by Italy, America, Thailand and France.

IllicitEncounters.com spokesman Christian Grant said:

“We are experiencing the busiest three weeks for cheating as we head towards the big summer getaway.

Adulterers are grabbing one last chance to have a bit of fun before they head off for two weeks away with their families.

Cheating peaks this Friday when those having affairs can excuse their absence from home by saying they are catching up with work colleagues before the holidays.

All IllicitEncounters.com research shows that the summer months are an incredibly busy time for affairs.

The sun makes us more optimistic and open for adventure. We are all wearing a lot less, too, and that makes people more likely to cheat.

The long nights mean we are more likely to be outside socialising and meeting new people.”

IllicitEncounters.com, the leading authority on infidelity, has more than 1 million registered members in the UK.

Its subscriptions rise by 25% over the summer months as more people look for fun in the sun.
Top months for cheating

1 July
2 June
3 September
4 January
5 May
6 August
7 March
8 October
9 December
10 November
11 February
12 April

NOTES TO EDITOR

IllicitEncounters.com is the UK’s leading dating website for married people and the leading authority on infidelity. With over 1,000,000 genuine UK users since 2004, you’re sure to find your perfect match.

Established in 2004, we have been providing a meeting place for like-minded married and attached people for nearly 10 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

For comments, case-studies or more information, contact Christian Grant:

Email: [email protected]
Office: 020 7729 6098
Twitter: @cheatsafer