Affair surge expected on ‘Frisky Friday’ as schools break up for summer holidays

The key findings

* Tomorrow is ‘Frisky Friday’ – with a 71% surge in affairs expected as schools break up for summer
* Cheaters scramble for one last steamy meet-up before holidays make affairs harder to hide
* The most popular excuse for getting away to meet a lover tomorrow? Solo hobbies like golf, shopping and the gym top the alibi list
* One married mum admits she’s swapping her ‘pilates workshop’ for a hotel rendezvous
* The study was conducted by IllicitEncounters.com, the UK’s largest extramarital dating site

Tomorrow marks ‘Frisky Friday’ – the day extramarital affairs are set to spike as the UK officially slides into summer holiday mode.

IllicitEncounters.com, the UK’s leading dating site for married people, is predicting a 71% increase in activity tomorrow compared to the average Friday, as schools across the country break up for summer. With family routines about to shift and holidays looming, thousands of cheaters are scrambling to squeeze in one last passionate meet-up with their lovers before family commitments make it harder to sneak away.

Expert comment from Jessica Leoni

Jessica Leoni, sex and relationships expert at IllicitEncounters.com, said:
“Frisky Friday is like the Black Friday of affairs – it’s the final flurry before the summer holidays throw a spanner in people’s secret sex lives. When the kids are off school and spouses are around more, it becomes far more difficult to slip away unnoticed – so tomorrow is all about getting that final rendezvous before reality kicks in.”

About the research

According to a poll of 2,000 members making the most of Frisky Friday, the most popular alibi being used tomorrow is the solo hobby excuse – with 38% saying they’ll be heading to the gym, playing golf, going shopping or engaging in some other individual pursuit as cover for their affair. 

Another 29% will rely on the classic “working late” or other vague work commitments to justify their absence, while 17% say they’ll be “running errands” or attending appointments. Meanwhile, 11% will claim they’re simply meeting up with friends. The remaining 5% cited more creative excuses, ranging from volunteering stints to made-up fitness classes – one member even claimed to be helping walk rescue dogs this afternoon.

“People are creatures of habit – and that includes their alibis,” says Leoni. “For many people, the trick is to keep it boring and believable. The gym, work, or errands are all classic, low-risk covers because they’re solo and hard to verify. But some people get more inventive. The key is consistency and confidence – no one questions the person who looks like they’ve got it all together.”

One anonymous member, Shannon, a 44-year-old married mum of two from Hertfordshire, says she’s been planning her ‘Frisky Friday’ rendezvous for weeks. “I’ve told my husband I’ve booked a pilates workshop followed by lunch with a friend – but in reality, I’m spending the day in a hotel with my lover. My lover’s off on a family holiday next week, so this is our last chance to be together until September. We’ve both been counting down the days.” She adds, “It sounds mad, but there’s something thrilling about carving out time like this. It’s risky, but that’s part of the excitement.”

According to Jessica Leoni, “IllicitEncounters.com typically sees a sharp uptick in sign-ups and messaging activity in the week leading up to the school holidays – and this year is no exception. ‘Frisky Friday’ is now a well-known peak in the affairs calendar, with July consistently ranking among the busiest months for discreet encounters. For many, tomorrow marks the last opportunity for a summer fling before family beach trips, staycations and school holiday chaos take centre stage.”

Results
Top excuses people will be using on ‘Frisky Friday’ to meet their lovers:

38% will use their ‘solo hobbies’ (e.g. gym, golf, shopping) as their alibi.
29% will rely on ‘working late’ or other ‘work commitments’.
17% will be ‘running errands’ or have scheduled appointments
11% will be meeting up with friends
Other 5%

Further Reading

For more on this topic, explore discreet dating on Illicit Encounters.

Today is the peak day for affairs as schools break up for the summer holidays, study finds

The key findings

* Dubbed ‘Frisky Friday’, there is expected to be a 74% rise in people seeking an affair as schools break up for the summer holidays.

* A whopping 41% of cheats will be meeting up with their lovers at lunchtime today, whilst 7% have admitted they’ve planned a sneaky weekend away before spending the next six weeks with family.

* For cheats who won’t be able to see their lovers this summer, they’ll be using discreet apps like Telegram (42%) and Signal (31%). Whilst others have set up private email addresses (28%), bought a separate phone (8%) and even plan on passing on messages through mutual friends (5%).

* The study was conducted by IllicitEncounters.com, the UK’s largest extramarital dating site.

As the temperature rises and schools close their doors for the summer, there’s more than just holidays on the horizon. Today is the day people are most likely to cheat – dubbed ‘Frisky Friday’, the 19th July promises a flurry of secret meet-ups, as love rats scramble to spend time with their lovers before settling into full-time family mode over the summer break.

According to statistics from the UK’s largest extramarital dating site, IllicitEncounters.com, the first two weeks of July have already shown a 26% increase in activity. However, the real ‘cheatwave’ is predicted for the third week, with user activity expected to spike by 55% and that’s due to peak today, as a whopping 74% rise in user activity is anticipated.

So, when exactly will these secret liaisons take place? According to a poll conducted by the affairs site involving 1,500 of its members, ‘Frisky Friday’ is looking to be a packed day for love rats. The majority of trysts are set to take place during lunch breaks, as 41% of cheaters slip away from their desks for a bite of forbidden fruit. 

A substantial 30% have scheduled evening meet-ups, sneaking in some passion before heading home to their unsuspecting partners. 

Others will be kick starting their day with an early encounter, as 22% plan on engaging in morning mischief.

The boldest of the bunch, making up 7%, are planning entire weekends away, fully immersing themselves in their extramarital escapades.

Maintaining these secret relationships over the summer holidays, with less freedom for parents and playing happy families becoming their priority, cheaters have revealed which methods they’ll be using to keep in touch with their lovers.

Instant messaging apps Telegram (42%) and Signal (31%) are the top choice for love rats looking to stay connected with their illicit partners over the summer break. 

Dedicated email accounts created with the sole purpose of keeping in touch with lovers for secret correspondence will help 28% of love rats maintain a cloak of secrecy.

8% of cheats will be using burner phones to maintain contact with their paramours, whilst 5% will be enlisting mutual friends as go-betweens for an extra layer of discretion this summer.

Expert comment from Jessica Leoni

Jessica Leoni, sex and relationships expert at IllicitEncounters.com, commented on the ‘Frisky Friday’ phenomenon, saying, “When the school year wraps up, parents often find themselves with less freedom as the kids are around constantly, and it all becomes about keeping up appearances and family getaways.

On top of that, warmer weather and the excitement of the summer season often lead to increased risk-taking behaviour. We see this ‘cheatwave’ every July, and it seems that this year more people than ever before will be making the most of ‘Frisky Friday’, so couples should keep an eye out for those furtive glances and unexplained absences – today is set to be a day of discreet dalliances and secretive shenanigans.”

Results

When will people be meeting with their lovers on ‘Frisky Friday’?

Lunchtime 41%

Evening 30%

Morning 22%

Weekend away 7%

How will love rats maintain contact with lovers over the summer?

Telegram app 42%

Signal app 31%

Private email address 28%

Separate phone 8%

Contact via mutual friends 5%

Other 6%

Frisky Friday Warning: Today (21st July) is the peak day of the year for affairs

The key findings

* Today is the day people are mostly likely to cheat on their partner

* July is the most popular month for infidelity, with the end of the school year and higher temperatures to blame

* The Christmas period is the next most popular time for affairs 

* The findings come from IllicitEncounters.com, the UK’s largest extramarital dating site
 

Today has been declared the day that people are most likely to have an affair. Known as ‘Frisky Friday’, it’s the peak day for affairs with people planning to have their last illicit encounter with their lover before schools break up for the summer holidays.  

Leading up to Frisky Friday, there was a notable surge in activity on IllicitEncounters.com, the UK’s top website for married dating, with a substantial 52% increase in registrations. Anticipating even more engagement, the platform expects a significant 79% overall upswing on the 21st July, which happens to be the most favoured day of the year for extramarital affairs.

After surveying 1000 male and female members, the site discovered that a significant 89% of adulterers maintain communication with their affair partner during the summer “cheat break”. Additionally, over half of them (58%) have already made arrangements to meet their lovers immediately after the summer holidays in September.

Charlotte from London who uses the extramarital site said, “I’ve been with my husband for years now, and with every day that passes, the spark in our relationship fades. I’ve been seeing a married man for months but we both know the school holidays will make it challenging for us to meet. That’s why we’ve planned to see each other today for one last rendezvous. Don’t get me wrong, we’ll still be in touch over the next month but if I’m honest, I’m already looking forward to September.”

George from Birmingham, who also uses the website, commented, “I’ve been meeting women from the site for years now, despite being married with two kids. Summer holidays are actually the thing I dread most because I know that’s the time I won’t be able to see my lover, and instead I’m forced to play happy families.”

Expert comment from Jessica Leoni

When asked to comment on the Frisky Friday phenomenon, Jessica Leoni who is the sex and relationships expert at IllicitEncounters.com said “July has historically been the busiest month of the year for our website, and the data shows that this year is no different.

The peak tends to come just before and after the summer holidays, as well as the Christmas period – perhaps one of the most stressful times of the year for couples. Knowing that they’ll be taking a “cheat break” pushes people to find the connection they’re lacking at home, and, as soon as the obligatory family time comes to an end, they’re free to do as they please.”

Results

1. July
2. January
3. December
4. October
5. September
6. June
7. February
8. April
9. November
10. August
11. March
12. May

Has your partner made plans this Friday? They may be cheating on you!

The key findings

* Friday, July 22nd, dubbed ‘Frisky Friday’, is the day your other half is most likely to cheat on you

* 87% of adulterers said they continue messaging their affair partner during the summer holidays, even though nearly a quarter of all affairs get busted by spouses checking their partner’s phones

* Results come from a study conducted by IllicitEncounters.com, the UK’s leading dating site for married people

Has your spouse made plans this Friday? Careful, they may be cheating on you! Today is the single biggest day a married person is likely to get cheated on this summer. 

This year ‘Frisky Friday’ falls on the 22nd of July when adulterers plan to have their last illicit encounter with their extramarital lover before schools break up for the summer holidays. 

The week before Frisky Friday, saw 46% more activity on the UK’s leading married dating website, IllicitEncounters.com. The affairs site predicts a 77% overall rise on Friday 22nd of July, the most popular day of the year for affairs.

The site polled 1000 male and female members and found out that 87% of adulterers continue messaging their affair partner over the summer cheat break, with more than half of them (56%) already having plans in place to see their lovers as soon as the summer holidays come to an end in September.

An additional 400 members, that have previously been caught cheating by their partners, were asked how their affair was discovered. 

Nearly a quarter of affairs (24%) are busted by suspicious partners going through their spouse’s phones. 

The second most popular method of unearthing an affair is a friend revealing the infidelity to them (20%).

Thirdly, cheating partners get discovered when a spouse accesses their computer or laptop (17%).

Other popular cheating busts are checking bank statements (10%), unfaithful partners stumbling on a lie (9%), and catching them in the act either by following them (7%)  or happening to catch them red-handed entirely by accident (4%). 

A shocking 5% of affairs actually get busted by partners coming across their spouse’s profile on a dating app/site.

Amber, Newbury, 49, a member using the website said ‘I’ve been married for nearly 18 years and although I love my husband dearly, there’s just no spark.

I’ve had a few flings over the years and I am currently dating another married man. It’s going to be tough to get together over the school holidays so we’re planning to see eachother this Friday one last time. Having a little distance keeps the spark alive as we can still exchange dirty texts and sexy photos, in anticipation of meeting up when the kids are back in school.’ 

Expert comment from Jessica Leoni

Jessica Leoni, sex and relationships expert for IllicitEncounters.com, said “More people cheat leading up to, or straight after, a family affair. Cheating tends to peak just before and after the summer holidays as well as Christmas – why? Because adulterers know that they have to go on a bit of a cheat break when they’re spending time with family. As soon as the obligatory family time ends, they get back onto the unfaithful train. 

Technology has definitely made it easier to cheat, likewise, it has made it easier to catch a cheat out by leaving a digital trail. You have to cheat smart, use passwords and aliases, clear your history, make sure you’re covering up your tracks.’

How did your partner catch you cheating?

By checking my phone 24%

A friend told them 20%

By checking my computer/laptop 17%

They found suspicious transactions on my bank statements 10%

I stumbled on a lie and they figured it out 9%

They followed me and caught me out 7%

They came across my profile on a dating app/site 5%

They caught me in the act by accident 4%

Other 4%

About the research

NOTES TO EDITOR
IllicitEncounters.com is the UK’s leading dating website for married people and the leading authority on infidelity. With over 1,000,000 genuine UK users since 2004, you’re sure to find your perfect match.

Established in 2004, we have been providing a meeting place for like-minded married and attached people for nearly 12 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

We’re always more than happy to talk about IllicitEncounters.com – please contact Christian Grant through the details below – but we’re not willing to speak publicly about SaraHartley.net at this moment in time.

Email: presspr@illicitencounters.co.uk
 

Mobile: 07824 353986

Twitter: @cheatsafer

It’s Frisky Friday – Peak Day of the Year for Affairs!

The key findings

*Peak day for affairs is Frisky Friday (23rd of July) – as bored mums and dads cheat one last time before school’s out for summer! 

* Affairs are ripe when the weather is hot – as more people cheat in the warmer months of the year

* More adulterers look to cheat in the first three weeks of July than any other time of the year

* Second most popular month for affairs is June

* Other peaks are in September and January as loverats return to their lovers after long holidays with their family

Sunshine is a recipe for adultery. Brits cheat more when the weather is hot!

The peak day for affairs is today (Friday, 23rd July) as the schools break up for the summer holidays, according to a new study conducted by IllicitEncounters.com, the UK’s leading dating site for married people.

The whole week before the big summer getaway is the busiest of the year for extra-marital activity. 

It reaches its peak on ‘Frisky Friday’ with adulterers eager to cheat one last time before school’s out for summer!

The first two weeks of July saw a 32% increase in activity, increasing significantly to 67% by week three. The affairs site predicts a 75% overall rise on Frisky Friday, the most popular day of the year for affairs.

July is the top cheating month of the year followed by June. Other peaks are in September and January as loverats return to their illicit activities after holidays with their families. 

Cassandra, 32, Margate ‘We’ve been locked in our homes for far too long and it’s been tough coming up with excuses to have an affair. I’ve had more fun in the last fortnight dating married men than I have all year. Are people more aroused in the summer? I think so, yes. People seek out romance in the summer whether they’re single or married.’

James, 50, Manchester ‘The woman I’m seeing, aside from my wife, I met in January this year. We were suffocated at home over the winter with all the restrictions and it’s been nothing but relief since we met. Our affair is just for us and we’re good at disassociating it from ‘real life’. We’ve decided to have a break over the school holidays though to focus on our partners and kids. We’re meeting up one last time for lunch this Friday and I’m really looking forward to it.’

Expert comment from Jessica Leoni

Jessica Leoni, sex and relationships expert at IllicitEncounters.com said ‘Let’s face it, everybody gets the holiday horn. Not only are people much more cheerful when the sun’s out, they’re sun kissed and show off a bit more skin – it’s the ideal time for romance. It’s been a crazy busy July for affairs as expected – even more so with less restrictions and freedom day giving people the confidence to date again. Everybody just wants to have a bit of fun and those in unhappy marriages are no different. 

We all want to feel valued and admired – so why shouldn’t adulterers get their last kicks this Friday before sacrificing the rest of the summer to their families. At least their priorities are straight.’

Top months for cheating

1. July

2. June

3. September

4. January

5. May

6. August  

7. March

8. February

9. October

10. December

11. November 

12. April

NOTES TO EDITOR
IllicitEncounters.com is the UK’s leading dating website for married people and the leading authority on infidelity. With over 1,000,000 genuine UK users since 2004, you’re sure to find your perfect match.

Established in 2004, we have been providing a meeting place for like-minded married and attached people for nearly 12 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

Check out what our users are saying to each other in our live Lockdown Forum: www.illicitencounters.com/lockdown/pr


Username: pr
Password: openthel0ck4me

About the research

We’re always more than happy to talk about IllicitEncounters.com – please contact Christian Grant through the details below – but we’re not willing to speak publicly about SaraHartley.net at this moment in time.

Email: presspr@illicitencounters.co.uk

Mobile: 07824 353986

Twitter: @cheatsafer

Friday 21st July Is The Peak Day for Affairs This Year​

What the numbers show

Friday 21st July Is The Peak Day for Affairs This Year​

  • Friday July 21st – dubbed Frisky Friday – is the peak day for affairs this year
  • Frisky Friday represents the last chance adulterers have to see their lovers as schools across the country finish
  • IllicitEncounters.com, the UK’s leading dating website for married people, has seen a 20% increase in site activity in the first two week’s of the month, and 45% in the third
  • It’s predicting a 65% rise on Frisky Friday – the busiest single day of the year for affairs
  • The site also surveyed 300 of its members and found that 75% were planning on staying in touch with their lovers while abroad, 20% plan on meeting up with them shortly after they return home and 5% are planning to meet while they’re on holiday

Warmer weather, clearer skies and longer days – summer is in full swing, and that means more people are cheating than any other time of the year.

That’s according to IllicitEncounters.com, the UK’s leading dating website for married people and the leading authority on infidelity.

The site has seen a 20% increase in site activity in the first two week’s of the month, and this has significantly increased in the third week – to 45% to be precise.

However, it’s on Friday 21st July – dubbed Frisky Friday – that adultery in the UK for 2017 is set to hit its peak.

Frisky Friday represents the last chance adulterers have to see their lovers as schools across the country finish, and long summer holidays with their family soon to commence, and as much as a 65% rise in site activity is expected.

The site also surveyed 300 of its members and found that as many as 75% were planning on staying in touch with their secret trysts while they were holidaying with their family, while 20% plan on meeting up with them shortly after they return home.

Astonishingly, 5% have arranged and are planning to meet their fellow adulterer while they’re away on holiday.

Christian Grant, spokesperson for IllicitEncounters.com, expands:

“While many of us long for the summer – the longer evenings, clear skies and generally upbeat atmosphere – the hidden truth is that it’s the season that’s ripe for adultery.

“Combine the feeling of a summer’s day, the fact that we’re spending more of our evenings socialising, and with all of us having plenty more skin on show, and you’ve got a potent cocktail that lays the foundations for cheating; it’s something that even the most loyal among us find hard to resist.

“For adulterers who are already in long-term affairs, the summer poses a different problem. Their children are home from school, and with a summer holiday on the horizon, meeting up with their mistress becomes tricky. So, the final week of the summer term sees adulterers meet up for what could be one last fling before September comes around.”

NOTES TO EDITOR

About the research

IllicitEncounters.com is the UK’s leading dating website for married people and the leading authority on infidelity. With over 1,000,000 genuine UK users since 2004, you’re sure to find your perfect match.

Established in 2004, we have been providing a meeting place for like-minded married and attached people for nearly 12 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

We’re always more than happy to talk about IllicitEncounters.com – please contact Christian Grant through the details below – but we’re not willing to speak publicly about SaraHartley.net at this moment in time.

Email: presspr@illicitencounters.co.uk
Mobile: 0781 358 1513
Twitter: @cheatsafer

Peak day for affairs is this Friday (July 22) as schools break up for summer holidays, according to a study

* Frisky Friday sees a 70% rise in extra-marital affairs as adulterers grab one last chance to see their lovers before the summer getaway;

* The first three weeks of July are the busiest time of the year for affairs;
* Second most popular month for affairs is June;
* Other peaks are in September and January as cheats return to their lovers after long holidays with their family;
* Results come from IllicitEncounters.com, the UK’s leading dating website for married people

Britons cheat more when the weather is hot – and the peak day for affairs is this Friday (July 22) as the schools break up for the summer holidays, according to a new study.

The whole week before the big summer getaway is the busiest of the year for extra-marital activity.

And it reaches its peak on ‘Frisky Friday’ with adulterers grabbing one last chance to see their lovers before going away with their families.

The first three weeks of July see a 25% rise in activity in extra-marital dating sites.
This shoots up to 54% higher than normal in the third week with a 70% rise on Frisky Friday – the busiest single day of the year for affairs.

Flaming June is appropriately named because it is the second busiest month for cheating.
The third most popular month is September, as cheats hook up with lovers after going away with their families.

The fourth most popular month is January as adulterers return to their secret partners after spending the Christmas break with their families.

The results are revealed in a new survey of 1,000 people IllicitEncounters.com, the UK’s leading dating website for married people.

It found that 82% of adulterers stay in touch with lovers while they are on holiday with their families.

The most popular method is by text, followed by phone chats, FaceTiming, email and Skype.

And 62% of cheats hook up with their lovers within a week of returning home.
One in ten cheats 11% see their lovers while they are away with their families – either by arranging to go to nearby destinations or holidaying nearer home.

Four out of ten adulterers (42%) go on a summer break with their lovers as well as their family – most commonly using work commitments to hide their secret break.

The most popular destinations where adulterers go on holiday are Spain, followed by Italy, America, Thailand and France.

IllicitEncounters.com spokesman Christian Grant said:

“We are experiencing the busiest three weeks for cheating as we head towards the big summer getaway.

Adulterers are grabbing one last chance to have a bit of fun before they head off for two weeks away with their families.

Cheating peaks this Friday when those having affairs can excuse their absence from home by saying they are catching up with work colleagues before the holidays.

All IllicitEncounters.com research shows that the summer months are an incredibly busy time for affairs.

The sun makes us more optimistic and open for adventure. We are all wearing a lot less, too, and that makes people more likely to cheat.

The long nights mean we are more likely to be outside socialising and meeting new people.”

IllicitEncounters.com, the leading authority on infidelity, has more than 1 million registered members in the UK.

Its subscriptions rise by 25% over the summer months as more people look for fun in the sun.
Top months for cheating

1 July
2 June
3 September
4 January
5 May
6 August
7 March
8 October
9 December
10 November
11 February
12 April

NOTES TO EDITOR

IllicitEncounters.com is the UK’s leading dating website for married people and the leading authority on infidelity. With over 1,000,000 genuine UK users since 2004, you’re sure to find your perfect match.

Established in 2004, we have been providing a meeting place for like-minded married and attached people for nearly 10 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

For comments, case-studies or more information, contact Christian Grant:

Email: presspr@illicitencounters.co.uk
Office: 020 7729 6098
Twitter: @cheatsafer