The key findings
* Registrations on married dating site IllicitEncounters.com surged in the first week of September.
* The website recorded an 18% year-on-year increase in sign-ups – and 77% of them were parents.
* The 35-44 age bracket, often juggling kids and careers, saw the biggest surge in new users, and women accounted for nearly three-quarters of new registrations (73%)
* Sex and relationships expert says the return to routine after a stressful summer can be a catalyst for infidelity.
As children across the UK returned to classrooms, it wasn’t just pupils starting something new this September. Parents, too, appear to be embarking on fresh adventures – of a more illicit kind.
According to new data from the UK’s largest extramarital dating site, IllicitEncounters.com, the first week of September saw a significant surge in new members.
The affairs dating site has recorded an 18% year-on-year increase in sign-ups in the first week of September – and 77% of sign-ups were parents, suggesting that the return to routine has sparked a new wave of affairs.
This trend was overwhelmingly being driven by women, who accounted for nearly three-quarters of all new registrations last week (73%).
Adults aged 35-44 – a demographic largely comprised of parents with young children – were the most active, making up 31% of all new joiners, followed closely by 25-34 year-olds (24%).
Sarah*, a 42-year-old marketing manager and mother of two from Surrey who signed up to the affairs site last week, said, “The first day the house was empty, the silence was deafening. For six weeks, I’d been a referee, a chef, and a chauffeur. Suddenly, I was just… me again. And I realised I didn’t have a clue who that was anymore,” she explained. “My marriage had been on autopilot for years. Signing up wasn’t a premeditated decision; it was about finally having the time and mental clarity to do something just for me. It was the first thing I’d done that was entirely my own secret in a decade.”
Expert comment from Jessica Leoni
Jessica Leoni, sex and relationships expert at IllicitEncounters.com, said the “back-to-school effect” is a well-established trend on the site. “This September surge is something we see year after year. Parents, particularly women, go from weeks of constant family time to suddenly having hours of freedom during the school day. That shift creates both opportunity and desire.
“The summer holidays often put huge strain on relationships – routines are broken, stress levels are higher, and any cracks in a marriage become more visible. When September arrives, many women tell us they crave excitement, attention, and a sense of self outside of their roles as mums and wives. Signing up to the site becomes their way of reclaiming that.
“What’s striking about this year is the scale of it – an 18% jump shows that appetite for discreet connections is growing stronger, especially among women in their thirties and forties who are at the heart of family life.”
*Name has been changed
Results
Age breakdown of new users from the 1st to 7th September:
18-24 – 7%
25-34 – 24%
35-44 – 31%
45-54 – 18%
54-64 – 13%
65+ – 7%
Further Reading
For more on this topic, explore married dating on Illicit Encounters.
