* 44% of festival-goers say festivals make them feel “more open to temptation”
* Festivals create a “psychological bubble” – anonymity, alcohol, music and the holiday-from-real-life effect combine to make them Britain’s biggest infidelity hotspot
* 73% say they’d cheat at a festival if they knew they wouldn’t get caught
* Study conducted by IllicitEncounters.com, the UK’s largest extramarital dating site
The Perfect Storm for Infidelity
With a packed summer festival calendar ahead of us, new data suggests Britain’s festival fields are about to become the country’s biggest infidelity hotspot.
A poll of 2,000 festival-going adults conducted by IllicitEncounters.com, the UK’s largest extramarital dating site, has found that 1 in 4 Brits openly admit they have cheated – or would cheat – on their partner at a summer festival. And the conditions, it seems, are almost perfectly engineered for it.
Nearly half (44%) of festival-goers say the festival environment makes them feel more open to temptation than they would be in everyday life. It isn’t hard to see why. Festivals create a “psychological bubble” – a world set apart from real life, governed by different rules, where normal consequences feel temporarily suspended. The combination of anonymity, alcohol, music, warm weather and thousands of strangers packed into a field produces something that feels less like the UK and more like a holiday.
21% put it even more plainly: festivals feel like a no-rules zone. What happens in the campsite, stays in the campsite.
The Numbers Behind the Temptation
The most common form of infidelity is a kiss – 24% of respondents admit they’ve locked lips with someone who wasn’t their partner at a festival, often blaming the atmosphere rather than any genuine dissatisfaction at home. But the most striking finding is this: 73% say they would cheat at a festival if they knew they wouldn’t get caught. Nearly three quarters of Britain’s festival-going population, in other words, are one consequence-free moment away from straying.
With Latitude descending on Henham Park in Suffolk from 23rd-26th July, Wilderness kicking off in Oxfordshire from 30th July-2nd August, and a string of further events still to come this summer, the next few weeks represent peak temptation season for Britain’s coupled-up festival fans.
“Nobody Knows Who You Are”: One Festival-Goer’s Story
Lisa*, 31, attended Glastonbury last year with a group of friends – without her long-term partner. “The moment you’re through the gates it feels like a completely different world,” she says. “Nobody knows who you are. Nobody knows if you’re in a relationship. There’s music everywhere, everyone’s in a good mood, and by the second night you’ve completely stopped thinking about normal life. I kissed someone on the Friday. I didn’t feel guilty until I was on the motorway home.”
Jessica Leoni, spokesperson for IllicitEncounters.com, said: “Festivals are essentially a perfect storm for infidelity – and the numbers back that up. It’s not that festival-goers are more dishonest than anyone else. It’s that festivals systematically remove all the usual barriers: you’re away from home, away from your routine, away from anyone who knows you. Add alcohol and a crowd of happy strangers and the ‘holiday from real life’ effect kicks in almost immediately.
* Name has been changed to protect identity
Results
Based on a poll involving 2,000 festival-goers:
44% say festivals make them feel “more open to temptation”
21% say festivals feel like a “no-rules zone”
24% admit they’ve kissed someone who wasn’t their partner at a festival
73% say they would cheat at a festival if they knew they wouldn’t get caught
