Tag: extramarital

Shocking survey reveals how doing this one thing can supercharge your sex life

The key findings

* Results of a new poll suggests that embracing porn – whether individually or as a couple – can be the key to unlocking greater sexual satisfaction. 

* 77% of women say they have watched porn in the last month, with 28% declaring they view it at least once a week.

* 22% of women revealed they regularly watch adult content with their partners, and a whopping 91% of them say they feel more sexually satisfied as a result.

* Study conducted byIllicitEncounters.com, the UK’s largest extramarital dating site

In the quest for greater intimacy, many couples hit roadblocks: busy schedules, endless distractions, and the monotony of routine can all take their toll. But a surprising new survey has uncovered an unconventional way to reignite the spark in your relationship – watching porn.

The poll, conducted by the UK’s largest extramarital dating site, IllicitEncounters.com, sheds light on how embracing adult content, either individually or as a couple, can pave the way to greater sexual satisfaction.

The study, which surveyed 1,200 women, revealed that a significant 77% had watched porn in the last month. Among them, 28% admitted to watching it at least once a week, while 59% viewed it monthly. These numbers paint a picture of a society growing more comfortable with adult content, signaling a shift in attitudes over recent years.

In fact, 80% of respondents reported feeling more at ease discussing and consuming porn today than they did five years ago. This openness is breaking down taboos and sparking deeper conversations about sexual preferences and desires, both individually and in relationships.

Perhaps the most compelling insight from the survey was the revelation that 22% of women regularly watch porn with their partners. Among this group, an astounding 91% said it had improved their sexual satisfaction. The shared experience of watching porn appears to help couples explore fantasies, improve communication, and foster a sense of intimacy that spills over into other aspects of their relationship.

Shauna*, a participant in the survey, shared her story of how watching porn with her partner transformed their relationship. “We were in a bit of a rut, and I felt like we weren’t connecting as much in the bedroom. Watching porn together was a way for us to explore our desires and talk about things we hadn’t before. It brought us closer and made sex more exciting.”

Expert comment from Jessica Leoni

Sex and relationships expert at IllicitEncounters.com, Jessica Leoni, weighed in on the findings, stating, “Porn can act as a tool for education and exploration, provided it’s used in a healthy, consensual manner. Watching it with a partner can help couples break down barriers and spark conversations about what they want in their sexual lives. It’s all about fostering openness and trust.”

Leoni went on to explain, “Even in the healthiest relationships, dry spells are inevitable. But as this survey highlights, embracing a shared experience like watching porn can unlock deeper levels of connection and intimacy. With more women than ever feeling empowered to explore their sexuality, it’s clear that adult content is no longer the taboo subject it once was – it’s becoming a conversation starter, a relationship enhancer, and a surprising key to supercharging your sex life.”

Further Reading

For more on this topic, explore married dating on Illicit Encounters.

“I Told My Husband I Wanted to Date Other People – Now Our Relationship is Stronger Than Ever”

* A married woman has revealed how an unconventional decision to embrace non-monogamy through extramarital dating site, IllicitEncounters.com, sparked a transformation in her relationship with her husband.
* Sophie*, 28, describes how emotional and physical unfulfillment in her relationship led to an open conversation with her partner about ‘exploring options’.
* By setting clear boundaries and prioritising honesty, she reveals how an open relationship surprisingly led to a stronger bond with her husband, declaring their relationship ‘has never been better’.

In a world where traditional relationships often clash with modern desires, one woman found an unexpected way to keep her marriage strong: by embracing an open relationship through an affairs site.

Sophie* opened up about her unconventional relationship journey that began long before she and her husband tied the knot in 2023. Years before saying ‘I do’, she posed a question to her then-boyfriend that would shape the course of their relationship: Would you be upset if I cheated on you?

“I was curious and insecure,” Sophie admits, reflecting on how the idea of infidelity first entered their relationship. “I asked him, partly from curiosity and a good dose of insecurity, whether he would be upset if I cheated on him with someone else.” 

His surprising response? As long as she didn’t lie about it, he would be fine. At the time, the answer stung, as if it were a dismissal of the love and exclusivity she craved. “It felt like he was more or less telling me to go and be with someone else, just tell him first,” Sophie recalls. “I thought it was perhaps so he could do the same.” Little did she know, this offhand remark would pave the way for a transformative chapter in her life.

The couple got married in 2023. For Sophie, the wedding was supposed to be the ultimate affirmation of their love. “I really hoped that this would bring us closer and ease my insecurities that he was less invested in the relationship,” she explains. But the reality was different. “He left the entire wedding planning to me, we had no honeymoon, and our relationship just resumed to its usual routine pretty quickly.” 

“I was emotionally and physically unhappy,” Sophie admits. “But I didn’t want to split up. I still loved him, and deep down, I knew he loved me too.” Yet, doubts about her husband’s emotional investment lingered. To address these feelings and rediscover herself, Sophie decided to explore the controversial world of non-monogamy, and discovered extramarital dating site IllicitEncounters.com. 

After much internal debate, she decided to bring it up with her husband. “I think about a week after debating, I bit the bullet and told him I wanted to explore my options but I wanted rules,” Sophie shares. Her conditions were simple but clear: “We stay together, we communicate, and we let each other know where the other person is if we’re going out on a date for safety reasons. And, we don’t bring the other person into our marital bed.” To her relief, her husband agreed.

Sophie’s experience on the website was eye-opening. “Now, I’m regularly seeing a man I met on IllicitEncounters.com.” But perhaps the biggest surprise was how this arrangement improved her relationship with her partner. “What surprised me most is that it really made me feel closer to my husband, and he has admitted the same,” she reveals. “Our communication and level of trust has improved dramatically, and ironically our marriage has never been better.”

*Name has been changed

Further Reading

For more on this topic, explore extramarital dating on Illicit Encounters.

People are more likely to start having an affair today than any other time of the year

The key findings

* Dubbed ‘Blue Monday’ for relationships, the 6th January is the day that people turn to infidelity as a result of cracks revealed during the festive period.

* Registrations on married dating site IllicitEncounters.com are forecast to be up 33% compared to the same time last year, with the website struggling to keep up with the ‘unprecedented demand’.

* 37% of people who have joined the website since the start of 2025 say they did so in search of physical intimacy, 29% seek the thrill and excitement of an affair, and 21% are looking for emotional support.

* Survey conducted by IllicitEncounters.com, the UK’s largest extramarital dating site.

Today is the day that people are most likely to have an affair. The 6th January, dubbed ‘Blue Monday’ for relationships, shares the spotlight with Divorce Day, as both land on the first working Monday of the year. 

Relationship experts warn that more people are likely to start having an affair today than any other time of the year, driven by post-holiday blues and a desire for a fresh start.

Leading affairs site, IllicitEncounters.com, has reported a staggering 33% increase in new member registrations compared to this time last year, with the trend expected to climb further as the week progresses. 

Expert comment from Jessica Leoni

The website, which caters to those seeking discreet extramarital connections, has been overwhelmed by the influx. “It’s the busiest we’ve ever been. The start of a new year always prompts a spike, but 2025 has started off with unprecedented demand – in fact, we’ve admittedly been struggling to keep up with the surge in sign-ups, but we’ve got a team working around the clock to keep things running smoothly.” said IllicitEncounters.com spokesperson, Jessica Leoni.

About the research

To gain insight into the motivations driving this surge, the site conducted a poll of 500 newly registered members. Physical intimacy emerged as the top reason, cited by 37% of respondents, while 29% admitted to seeking the thrill and excitement of an affair. Meanwhile, 21% said they were looking for emotional support, a void left unfilled in their current relationships. A smaller percentage (5%) joined as an act of revenge after discovering their partner’s infidelity.

Kathy*, 38 from Brighton who joined the platform on New Year’s Day, shared her perspective, describing how she felt disillusioned after years of feeling invisible in her marriage. “It wasn’t an impulsive decision. I’ve been unhappy for a long time, and after the Christmas holidays, I realised I couldn’t keep pretending everything was fine,” she said. “I joined hoping to find someone who sees me, someone who brings joy back into my life. It’s not just about physical intimacy – although that’s important – it’s also about feeling wanted and valued again.”

According to IllicitEncounters.com’s spokesperson, Jessica Leoni, “The post-holiday period often exacerbates relationship tensions. People spend weeks in close quarters during the festive season, which can highlight existing cracks. January feels like a fresh start, and for some, that means exploring new connections, even outside their relationship.”

*Name has been changed.

Further Reading

For more on this topic, explore married dating on Illicit Encounters.

Cheaters are buying cunning gifts for their partners this Christmas to cover up their affairs

The key findings

* A controversial discussion began in an online forum, revealing how cheaters are using clever Christmas gift choices to keep their partners distracted while they have a secret affair.

* People shared tips on how tactical gifts, such as games consoles and golf lessons, can be the perfect way to keep their partners occupied.

* The post on the IllicitEncounters.com ‘Flirt Forum’ is just one of many unconventional topics discussed.

Gift-giving is a central part of the festive season for many, with people searching for the perfect present to surprise their loved ones. But for some, the gifts they choose serve a different purpose – keeping their partners distracted while they have an affair. 

A shocking discussion revealed just how far some people are willing to go to make sure their partners are kept off the scent of their infidelity – and you may need to worry if you find a games console under the Christmas tree.

The thread began with one woman’s bold confession, sharing the seemingly thoughtful present she’ll be giving her partner,  “I’ve decided to gift him a Playstation for Christmas,” she wrote. “He’s been dropping hints about it all year, and honestly? It’s the perfect way to keep him completely distracted while I… well, let’s just say, focus on my own ‘activities.’ It’s a win-win really!”

The post quickly sparked a wave of responses from fellow members, with multiple women sharing they too had bought games consoles as a way of keeping their partners busy.

“I did this last year and it worked an absolute treat!” one user commented, while another said, “My husband absolutely wasn’t a gamer, that is, until I bought him a games console. It’s basically his hobby now and he even bought himself one of those headsets, so I can safely say he’s got other things on his mind than checking what I’m up to when I’m off to see my IE.”

Inspired by the other women, one poster commented, “I was about to go Christmas shopping for my husband, but now I’m thinking I might buy him a games console.”

A number of people went on to share their own devious gift-giving strategies, with one member admitting she cunningly sent her husband off golfing, saying ‘My go-to gifts are always something outdoorsy. Best buy was golf lessons and a set of clubs. He was so happy, and completely unaware that I just wanted to keep him busy while I got up to my own mischief.”

One man shared his own cheeky tactic: “Interesting… I’ve bought my wife pottery lessons so I know I’ll have Tuesday evenings free. She’ll have no idea there’s an ulterior motive behind it!”

Expert comment from Jessica Leoni

Commenting on the discussion which took place on the extramarital dating site, spokesperson for IllicitEncounters.com Jessica Leoni, said “Our forum is designed to foster open, honest discussions, even if the topics might surprise people. It’s hard not to admire the ingenuity behind some of these gift ideas. Whether it’s PlayStations or pottery lessons, our members certainly know how to think outside the box when it comes to gift-giving.”

Further Reading

For more on this topic, explore discreet dating on Illicit Encounters.

Revealed: The shocking secrets of office Christmas parties as 1 in 5 workers admit to making a move on their colleague

The key findings

* With office Christmas parties in full flow, 27% of people admit they’ve cheated at their festive work bash.
* 67% revealed they shared a kiss with a colleague, whilst 11% say they went all the way and slept with a workmate.

* 16% of people admitted to getting frisky with their bosses – the majority being men making a move on their female superiors.

* Study conducted by IllicitEncounters.com, the UK’s largest extramarital dating site

For some, the office Christmas party is a highlight of the year – a chance to unwind, celebrate, and bond with colleagues. But for others, it’s an opportunity to throw caution to the wind, with a surprising 27% of workers admitting to cheating during their festive work bash.

The survey of 1,600 people conducted by extramarital dating site IllicitEncounters.com uncovered that women are more likely than men to give in to temptation at the Christmas party.  Whether it’s the magic of the season or the influence of an open bar, the data shows a pattern of festive work hookups that may leave lasting consequences.

Of the Christmas party cheats, a whopping 67% admitted to locking lips with a colleague. But for some, the holiday heat didn’t stop at a smooch. A saucy 11% confessed to taking things to the next level and hopping into bed with their coworkers.

And while it’s often assumed that these flings are harmless one-offs, the stats suggest otherwise: 24% of the workplace cheaters admitted to continuing their Christmas party affair beyond the festivities. 

Another surprising twist in the findings is the dynamic between bosses and employees. A daring 16% of respondents owned up to getting frisky with their bosses during the party – with men being the primary offenders making moves on female superiors.

One person who took part in the poll and asked to remain anonymous, shared their story: “I didn’t go into the party thinking it would happen. But after a few drinks, one thing led to another, and I ended up kissing a colleague I’d secretly fancied for ages. We’ve kept it going in secret ever since, and honestly, it’s added a spark to my otherwise boring job.”

Expert comment from Jessica Leoni

Sex and relationships expert Jessica Leoni from IllicitEncounters.com offered her take on the results: “The office Christmas party is a perfect storm for infidelity. Alcohol lowers inhibitions, and the festive atmosphere encourages people to let their hair down. Add in the proximity of colleagues who already spend a lot of time together, and it’s no wonder sparks fly. While these encounters might seem exciting in the moment, they can have lasting repercussions on both personal and professional relationships, which is worth keeping in mind.”

Further Reading

For more on this topic, explore discreet dating on Illicit Encounters.

Couples issued warning ahead of ‘Unfaithful Friday’ as biggest day for infidelity lands tomorrow

The key findings

* Friday 6th December is the most popular day in the winter for having an affair, as adulterers celebrate ‘Cheatmas’ before holiday stress and family commitments kick in.

* Extramarital dating site IllicitEncounters.com reported a 28% increase in activity among members in the leadup to ‘Unfaithful Friday’.

* Adulterers who’ll be celebrating tomorrow have revealed the excuses they’ll be telling their partners, with 52% declaring they’ll be ‘working late’.

Couples across the country are being warned to keep an eye on their partners as the 6th December, dubbed ‘Unfaithful Friday’, is set to be the busiest day of the year for cheating, according to the UK’s most popular extramarital dating site.

IllicitEncounters.com has reported a 28% spike in activity on the website in the lead-up to the notorious day. The so-called ‘Cheatmas’ phenomenon, which typically falls on the first Friday of December, sees adulterers taking advantage of the calm before the holiday storm, using the day to indulge in infidelity before the stress of family gatherings and festive commitments take over.

A survey conducted by IllicitEncounters.com which involved 2,000 of its members found that 66% have already arranged secret meetings on ‘Unfaithful Friday’. 

For those who will be celebrating the controversial day, cheaters are seemingly well-prepared with the excuses they’ll be telling their partners. By far the most popular cover-up will be ‘working late’, with over half of respondents (52%) saying they’ll be clocking imaginary overtime.

Meanwhile, 21% will be claiming they’re off doing some ‘Christmas shopping’ and 18% will be insisting they’re simply ‘out with friends’.

Expert comment from Jessica Leoni

Jessica Leoni, sex and relationships expert at IllicitEncounters.com, explains that ‘Unfaithful Friday’ represents the perfect storm for infidelity. “The holiday season brings a mix of stress, social events, and family obligations, which can cause some people to seek comfort outside their primary relationships. The timing of ‘Unfaithful Friday’ is particularly irresistible for cheaters, as it marks a final chance for freedom before the chaos of the holidays sets in.”

One anonymous user of the site shared their own plans for the day. “I’ve arranged to meet my lover for a long lunch while my partner thinks I’m stuck in back-to-back meetings,” they said. “It’s an escape from the pressures of the season. The holiday frenzy makes it easy to slip away unnoticed – everyone’s so distracted, they barely notice.”

Leoni advises couples to stay alert for subtle changes in behaviour, such as increased secrecy with phones or suddenly packed schedules. “Communication and connection are key to avoiding being on the Naughty List this festive season,” she added.

Christmas Decorations Are the Number One Cause of Arguments For Couples During the Festive Season

The key findings

*  34% of people admitted that decorating disputes are their biggest festive stress, causing the most arguments in the run-up to Christmas.
* Gift-giving (26%) also ranks high in the list of common Christmas tiffs, followed by disputes over finances during the notoriously costly festive season (18%).
* Study conducted by IllicitEncounters.com, the UK’s largest extramarital dating site.

Christmas is supposed to be the most wonderful time of the year, but for many couples, it’s a battlefield – and the war is being waged over tinsel, baubles, and Christmas trees. 

A new poll by extramarital dating site IllicitEncounters.com has revealed that the number one cause of arguments in the run-up to Christmas is not money or family, but holiday decorations. A staggering 34% of people admitted that decorating disputes are their biggest festive stress, leaving finances and family squabbles trailing behind.

“I never thought hanging fairy lights could ruin a relationship, but here we are,” joked one anonymous respondent. “I wanted a classy white-and-gold theme, but my partner insisted on his tacky, blinking rainbow lights. It turned into a full-blown argument.”

Even the process of decorating together can trigger conflicts. Nearly half of those who argued over decorations (48%) said they fought because one partner didn’t contribute enough to the effort or didn’t take it seriously. 

The second most common culprit for conflict over Christmas is gift-giving. 26% of people admitted that shopping for presents had led to heated arguments. Whether it’s deciding how much to spend, picking the perfect gift, or one partner shouldering all the shopping responsibilities, the process leaves many couples feeling more frazzled than festive.

18% of people say money is the main cause of arguments in the lead up to Christmas. The costs of decorations, parties, and travel quickly add up, and disagreements about budgets put a strain on wallets – and relationships. 

Arguments over cooking at Christmas (11%), and visiting relatives (6%) also featured in the list.

Expert comment from Jessica Leoni

Commenting on the results of the poll, sex and relationships expert at IllicitEncounters.com, Jessica Leoni, said, “Bickering about decorations is almost as much a Christmas tradition as mince pies and bad cracker jokes. Every couple has that one yearly debate – whether it’s about a garish light-up Santa or how much glitter is too much.”

In many cases, however, there’s a deeper meaning to these ‘tinsel tiffs’, “For some, Christmas decorations are more than just ornaments – they’re tied to personal traditions, childhood memories, and even identity,” Leoni explains. “For many couples, these arguments aren’t just about the decorations themselves but about feeling heard and respected. If one partner’s vision keeps getting dismissed, it can lead to feelings of resentment.”

Results
Most common cause of arguments over the festive period

Christmas decorations – 34%
Gift-giving – 26%
Financial costs – 18%
Christmas cooking – 11%
Visiting relatives – 6%
Other – 5%

“I’m a Bride-to-Be Who Can’t Help Cheating on My Fiancé – Here’s Why I Do It”

* A 38-year-old bride-to-be has been leading a steamy double life after joining the extramarital dating site IllicitEncounters.com just four months ago.

* Her fiancé, due to marry her next year, is oblivious to her infidelity as he lives and works in a different town.

* She claims the thrill of infidelity is “freeing” and sees it as part of who she truly is.

In a shocking revelation, a seemingly ordinary 38-year-old woman, due to be married next September, has been leading a double life. Engaged and outwardly committed, Chloe* plunged into the depths of extramarital dating site IllicitEncounters.com just four months ago, and since then, her love life has become anything but ordinary – whilst her fiancé remains entirely in the dark.

It all started with a casual scroll through her news feed. “I never thought I’d be the type to do this,” she confesses. “I joined IllicitEncounters on a whim one Thursday night after seeing an article in my news feed. By midnight, I was hooked. By Saturday, I’d already met someone.”

Her date? A married man from her area, “He told me it was his birthday, his wife was away at a hen do, and he’d rather see me than his friends,” she recalls. Their evening began with flirtation over drinks and ended in the backseat of his wife’s brand-new white Range Rover. “It was electric,” she admits. 

Despite being engaged, she’s unapologetic about her motives. “I have a very high sex drive, my fiancé works away, and I crave the thrill of it all,” she explains. “For me, variety really is the spice of life.”

When her fiancé is out of town during the week, she fills the void with discreet meetups. Since joining IllicitEncounters.com four months ago, she’s been with at least four men, each encounter offering something new and exciting – one lover being a well-known circuit racing driver who regularly features on TV.

Her fiancé is blissfully unaware of her secret escapades, though this isn’t her first brush with infidelity. “Years ago, I used a similar site before we got together, and he knows about this,” she admits. “But he doesn’t know that I’m having an affair now.”

Despite this hidden part of her life, she confesses, “I love my fiancé, but there’s a part of me that can’t give up this lifestyle. It’s thrilling, it’s freeing, and honestly, it feels like me.”

* Name has been changed

Inflation Fuels Affairs: Data Reveals Link Between Rising Prices and Infidelity

The key findings

* Rising inflation is creating tension in relationships, pushing people to seek emotional or romantic escapes.

* A 22% surge in membership for extramarital dating site IllicitEncounters.com followed the latest inflation hike announcement – a trend which was also seen when inflation rose in August.

* 65% of new members who joined within 48 hours of the inflation increase cited financial pressure as their main reason for joining.

* Study conducted by IllicitEncounters.com, the UK’s largest extramarital dating site.

Could rising inflation be driving people to cheat? A leading affairs website has revealed a startling correlation between rising inflation rates and increased membership on their platform. 

Following the latest inflation announcement on Wednesday, IllicitEncounters.com saw a 22% jump in sign-ups in just 48 hours, and this isn’t the first time the platform has experienced such a trend – when inflation rose in August of this year, the website saw a 19% rise in new members.

65% of new members who joined within 48 hours of this week’s news that inflation had risen to 2.3% cited “financial stress” as their primary reason for joining.

Expert comment from Jessica Leoni

“We’ve come across a clear pattern: each time inflation rises, our membership numbers boom,” says Jessica Leoni, spokesperson for the affairs site. “It’s fascinating to see how economic factors can influence people’s personal relationships. When financial stress increases, it can put a strain on marriages and partnerships, leading some to seek solace or excitement elsewhere.”

Leoni also confirmed that the extramarital dating site has no plans to raise its prices, even as inflation drives up costs elsewhere. “Our members are looking for relief, not more stress. We’ll keep our platform accessible, no matter the economic climate,” she said.

For Emma*, a 34-year-old member of IllicitEncounters.com who joined this week, the most recent inflation report was the final straw. “We’ve been arguing constantly about money,” she admitted. “The bills keep piling up, and we just don’t connect anymore.”

Emma* signed up for the affairs site just hours after hearing about the latest interest rate hike. “I know it’s not the solution, but I needed something that was just for me. Somewhere I could feel alive again without the constant stress,” she said, adding that she’s already begun chatting with several potential matches.

* Name has been changed

Cheltenham crowned the UK’s new adultery capital as the Cotswolds town sees incredible jump in affairs due to the “Rivals effect” –  while Swindon is declared the most faithful place to live

The key findings

* The quaint town in the Cotswolds has topped the charts in the UK’s most popular places for extramarital affairs, with 6.98% of the town’s population straying in 2024.

* Swindon has been revealed as the UK’s most faithful town, with only 0.35% of its residents involved in affairs.

* Nationwide infidelity is on the rise, with UK affairs up 8% since the start of the year – the highest annual rise in 20 years.

* Figures are taken from the annual Infidelity Index data provided by IllicitEncounters.com, the UK’s leading affairs site.

The picturesque town of Cheltenham has become the UK’s surprising new hotbed for infidelity, topping the nation’s rankings with 6.98% of its population reportedly involved in affairs. 

The spike in extramarital activity in Cheltenham – now known as the UK’s adultery capital – has been attributed to what experts are dubbing the “Rivals effect,” after the recent television adaptation of Jilly Cooper’s novel, Rivals, which has sparked intrigue among locals in the Cotswolds.

The annual Infidelity Index statistics released by extramarital dating site IllicitEncounters.com shows the UK’s cheating hotspots, also revealed that since the release of the Disney+ series in October, sign-ups across the Cotswolds have risen by a whopping 47%. 

Hot on Cheltenham’s heels is the leafy town of Farnham in Surrey, where 5.99% of residents are engaging in affairs, followed by Motherwell in Lanarkshire with a rate of 5.63%. While these towns might appear quaint, it seems behind the scenes, passion is heating up.

Meanwhile, Swindon in Wiltshire is celebrating a very different title: the UK’s most faithful town, with only 0.35% of the population reportedly straying. Close behind are Bracknell (Berkshire) and Dewsbury (West Yorkshire), with just 0.36% and 0.39% of residents involved in extramarital affairs. 

This year’s poll also reveals a national rise in infidelity, with affairs up 8% across the UK since the start of the year – the highest annual rise in the 20 years since the affairs site was founded.

Expert comment from Jessica Leoni

Commenting on this year’s Infidelity Index results, sex and relationships expert at IllicitEncounters.com, Jessica Leoni said, “While picturesque towns like Cheltenham may seem serene on the surface, data suggests that love lives here are anything but tranquil.”

Leoni also acknowledges that the latest Disney+ show Rivals might be fueling some extra curiosity this year. “A show like Rivals doesn’t directly cause an affair,” she clarifies, “but its mix of forbidden love and glamorous Cotswold settings adds a layer of fantasy that can influence people’s perspectives on relationships, especially in places like Cheltenham where the show feels close to home.”

Most affairs in 2024

  1. Cheltenham (Gloucestershire) 6.98% of town population
  2. Farnham (Surrey) 5.99%
  3. Motherwell (Lanarkshire) 5.63%
  4. Warwick (Warwickshire) 5.61%
  5. Braintree (Essex) 5.55%
  6. Rhyl (Denhbigshire) 5.36%
  7. Borehamwood (Hertfordshire) 5.35%
  8. Newbury (Berkshire) 5.23%
  9. Frome (Somerset) 5.18%
  10. Wilmslow (Cheshire) 5.12%

Most faithful in 2024

  1. Swindon (Wiltshire) 0.35%  of town population
  2. Bracknell (Berkshire) 0.36%
  3. Dewsbury (West Yorkshire) 0.39%
  4. Castlereagh (Castlereagh) 0.44%
  5. Rotherham (South Yorkshire) 0.58%