Tag: summer affairs

Couples have less sex in January than any other month

* December and summer months top the list for sexual activity, while January ranks last.
* Exhaustion, money worries and Dry January blamed for killing desire.
* Londoners report the biggest January sex slump.
* Study conducted by IllicitEncounters.com, the UK’s largest extramarital dating site

January has officially earned an unsexy new title. According to new research, it’s the month when couples are least likely to get intimate – and it’s not hard to see why.

A poll of 2,700 adults by IllicitEncounters.com, the UK’s leading affairs site, has revealed that sexual frequency drops sharply in January compared to December, with many couples admitting that once the fairy lights come down, so does their libido.

When asked to choose which month they tend to have the most sex, December comfortably topped the list, with 22% saying it’s their most active month. Summer also proved popular, with July (16%) and August (14%) rounding out the top three.

January, meanwhile, sat firmly at the bottom of the table, with just 2% saying it’s when they have the most sex, confirming it as the nation’s least passionate month.

While December is fuelled by indulgence, socialising and late nights, January brings the opposite: fatigue, restraint and a collective national comedown.

The biggest libido‑killer? Exhaustion. Nearly two‑thirds (64%) said the chaos of Christmas left them too drained to feel sexual in January.

Money worries also played a major role. Almost half (47%) said post‑Christmas financial stress made it difficult to relax or feel in the mood.

Meanwhile, Dry January has been dampening more than just alcohol intake. A third (33%) said going booze‑free reduced spontaneity and intimacy at home.

Even healthy habits are sabotaging sex lives. 29% said early‑morning gym sessions and new fitness routines left them “too tired” for sex at night, while 24% admitted that poor body confidence after festive overindulgence made them less likely to initiate intimacy.

The survey also revealed stark regional differences when it comes to the January bedroom slowdown. London topped the list, with 38% of respondents saying their sex life dips dramatically in January, followed by the South East (34%) and the North West (31%).

At the other end of the scale, Northern Ireland reported the smallest post-festive slowdown, with just 13% saying January has a noticeable impact on their intimacy levels – suggesting some regions are shaking off the winter lull far better than others.

Jessica Leoni, sex and relationships expert at IllicitEncounters.com, says January creates the perfect storm for intimacy to take a back seat.

“January is all about restriction – spending less, drinking less, eating less, sleeping more and waking up earlier,” she explains. “Unfortunately, sex often becomes another thing people subconsciously cut back on.”

She adds: “When stress, fatigue and self-consciousness creep in, desire is usually the first casualty. It’s why January consistently shows the biggest dip in sexual frequency, even among otherwise happy couples.”

Leoni says the key is recognising the slump rather than ignoring it. “Intimacy doesn’t have to disappear just because it’s cold, dark and payday feels miles away – but January definitely makes it harder to prioritise connection unless couples actively make the effort.”

Results

Which month of the year do you tend to have more sex? (Choose one)
December – 22%
July – 16%
August – 14%
February – 10%
June – 8%
March – 7%
May – 6%
November – 5%
April – 4%
October – 3%
September – 3%
January – 2%

Regional breakdown of where people in the UK admit to experiencing a January sex slump
London – 38%
South East – 34%
North West – 31%
West Midlands – 29%
East Midlands – 25%
Scotland – 24%
Yorkshire & Humber – 22%
East of England – 19%
South West – 18%
Wales – 16%
Northern Ireland – 13%

September sees surge in sign-ups on affairs site as children return to school

* Registrations on married dating site IllicitEncounters.com surged in the first week of September.
* The website recorded an 18% year-on-year increase in sign-ups – and 77% of them were parents.
* The 35-44 age bracket, often juggling kids and careers, saw the biggest surge in new users, and women accounted for nearly three-quarters of new registrations (73%)
* Sex and relationships expert says the return to routine after a stressful summer can be a catalyst for infidelity.

As children across the UK returned to classrooms, it wasn’t just pupils starting something new this September. Parents, too, appear to be embarking on fresh adventures – of a more illicit kind.

According to new data from the UK’s largest extramarital dating site, IllicitEncounters.com, the first week of September saw a significant surge in new members.

The affairs dating site has recorded an 18% year-on-year increase in sign-ups in the first week of September – and 77% of sign-ups were parents, suggesting that the return to routine has sparked a new wave of affairs.

This trend was overwhelmingly being driven by women, who accounted for nearly three-quarters of all new registrations last week (73%).

Adults aged 35-44 – a demographic largely comprised of parents with young children – were the most active, making up 31% of all new joiners, followed closely by 25-34 year-olds (24%). 

Sarah*, a 42-year-old marketing manager and mother of two from Surrey who signed up to the affairs site last week, said, “The first day the house was empty, the silence was deafening. For six weeks, I’d been a referee, a chef, and a chauffeur. Suddenly, I was just… me again. And I realised I didn’t have a clue who that was anymore,” she explained. “My marriage had been on autopilot for years. Signing up wasn’t a premeditated decision; it was about finally having the time and mental clarity to do something just for me. It was the first thing I’d done that was entirely my own secret in a decade.”

Jessica Leoni, sex and relationships expert at IllicitEncounters.com, said the “back-to-school effect” is a well-established trend on the site. “This September surge is something we see year after year. Parents, particularly women, go from weeks of constant family time to suddenly having hours of freedom during the school day. That shift creates both opportunity and desire.

“The summer holidays often put huge strain on relationships – routines are broken, stress levels are higher, and any cracks in a marriage become more visible. When September arrives, many women tell us they crave excitement, attention, and a sense of self outside of their roles as mums and wives. Signing up to the site becomes their way of reclaiming that.

“What’s striking about this year is the scale of it – an 18% jump shows that appetite for discreet connections is growing stronger, especially among women in their thirties and forties who are at the heart of family life.”

*Name has been changed

Results
Age breakdown of new users from the 1st to 7th September:
18-24 – 7%
25-34 – 24%
35-44 – 31%
45-54 – 18%
54-64 – 13%
65+ – 7%

Affair surge expected on ‘Frisky Friday’ as schools break up for summer holidays

* Tomorrow is ‘Frisky Friday’ – with a 71% surge in affairs expected as schools break up for summer
* Cheaters scramble for one last steamy meet-up before holidays make affairs harder to hide
* The most popular excuse for getting away to meet a lover tomorrow? Solo hobbies like golf, shopping and the gym top the alibi list
* One married mum admits she’s swapping her ‘pilates workshop’ for a hotel rendezvous
* The study was conducted by IllicitEncounters.com, the UK’s largest extramarital dating site

Tomorrow marks ‘Frisky Friday’ – the day extramarital affairs are set to spike as the UK officially slides into summer holiday mode.

IllicitEncounters.com, the UK’s leading dating site for married people, is predicting a 71% increase in activity tomorrow compared to the average Friday, as schools across the country break up for summer. With family routines about to shift and holidays looming, thousands of cheaters are scrambling to squeeze in one last passionate meet-up with their lovers before family commitments make it harder to sneak away.

Jessica Leoni, sex and relationships expert at IllicitEncounters.com, said:
“Frisky Friday is like the Black Friday of affairs – it’s the final flurry before the summer holidays throw a spanner in people’s secret sex lives. When the kids are off school and spouses are around more, it becomes far more difficult to slip away unnoticed – so tomorrow is all about getting that final rendezvous before reality kicks in.”

According to a poll of 2,000 members making the most of Frisky Friday, the most popular alibi being used tomorrow is the solo hobby excuse – with 38% saying they’ll be heading to the gym, playing golf, going shopping or engaging in some other individual pursuit as cover for their affair. 

Another 29% will rely on the classic “working late” or other vague work commitments to justify their absence, while 17% say they’ll be “running errands” or attending appointments. Meanwhile, 11% will claim they’re simply meeting up with friends. The remaining 5% cited more creative excuses, ranging from volunteering stints to made-up fitness classes – one member even claimed to be helping walk rescue dogs this afternoon.

“People are creatures of habit – and that includes their alibis,” says Leoni. “For many people, the trick is to keep it boring and believable. The gym, work, or errands are all classic, low-risk covers because they’re solo and hard to verify. But some people get more inventive. The key is consistency and confidence – no one questions the person who looks like they’ve got it all together.”

One anonymous member, Shannon, a 44-year-old married mum of two from Hertfordshire, says she’s been planning her ‘Frisky Friday’ rendezvous for weeks. “I’ve told my husband I’ve booked a pilates workshop followed by lunch with a friend – but in reality, I’m spending the day in a hotel with my lover. My lover’s off on a family holiday next week, so this is our last chance to be together until September. We’ve both been counting down the days.” She adds, “It sounds mad, but there’s something thrilling about carving out time like this. It’s risky, but that’s part of the excitement.”

According to Jessica Leoni, “IllicitEncounters.com typically sees a sharp uptick in sign-ups and messaging activity in the week leading up to the school holidays – and this year is no exception. ‘Frisky Friday’ is now a well-known peak in the affairs calendar, with July consistently ranking among the busiest months for discreet encounters. For many, tomorrow marks the last opportunity for a summer fling before family beach trips, staycations and school holiday chaos take centre stage.”

Results
Top excuses people will be using on ‘Frisky Friday’ to meet their lovers:

38% will use their ‘solo hobbies’ (e.g. gym, golf, shopping) as their alibi.
29% will rely on ‘working late’ or other ‘work commitments’.
17% will be ‘running errands’ or have scheduled appointments
11% will be meeting up with friends
Other 5%

Scorching Temperatures Send Affairs Site Sign-Ups Soaring During a ‘Cheatwave’ as UK Baked on the Hottest Day of the Year

* Affairs site IllicitEncounters.com saw a 58% surge in new sign-ups in the past four days – peaking on Tuesday as temperatures hit 34.7°C

* Women made up 62% of new members, with the biggest spike among 35–44-year-olds

* 68% of new members said the heat made them feel “more impulsive,” while 55% admitted the weather gave them the “final push” to cheat

* Experts say “sundrunk” Brits lose inhibitions in hot weather, entering a holiday mindset even at home

As Britain sweltered through its hottest day of the year, with temperatures hitting a blistering 34.7°C in London, experts are warning of an unexpected side effect of the heatwave – a dramatic surge in cheating. 

Dubbed the ‘cheatwave’, this phenomenon has seen sign-ups to the UK’s leading affairs site, IllicitEncounters.com, skyrocket by 58% over the past four days, peaking on Tuesday as the mercury climbed to its highest level.

Experts point to a dangerous cocktail of hormonal surges, lowered inhibitions, and “heatwave hedonism” that drives otherwise loyal partners to stray. “When the sun blazes, so do passions,” says Jessica Leoni, sex and relationship expert for IllicitEncounters.com. “We see this with every heatwave – the hotter it gets, the more people seek excitement outside their relationships. Extreme heat essentially rewires our impulses.”

From Saturday to Tuesday, new registrations on the affairs site surged by 58% compared to the same period last year, with Tuesday being the peak. Women accounted for 62% of new members, with the most common age group being 35-44-year-olds (45%), followed by 45-54-year-olds (32%).

One member who joined on the hottest day of the year, “Sarah” (39, from Brighton), admits the scorching weather pushed her over the edge. “I’d been unhappy for months, but the heatwave was the final nudge,” she says. “Yesterday, I was lying in the garden, sweating, bored, and scrolling on my phone. The sun made me feel restless – like I needed to do something reckless. By 4PM, I’d signed up.”

Sarah isn’t alone. A poll of 1,000 new members found that 68% said the heat made them “more impulsive,” while 55% admitted they’d been considering an affair for some time – but the soaring temperatures gave them the “final push.”

Sexpert Jessica Leoni added, “The sunshine strips away inhibition. It’s like the British public have collectively entered their holiday persona – even if they’re not abroad. We call it ‘sundrunk.’ You’re not drinking rosé on the Med, but you’re mentally already there.”

Inflation Fuels Affairs: Data Reveals Link Between Rising Prices and Infidelity

* Rising inflation is creating tension in relationships, pushing people to seek emotional or romantic escapes.

* A 22% surge in membership for extramarital dating site IllicitEncounters.com followed the latest inflation hike announcement – a trend which was also seen when inflation rose in August.

* 65% of new members who joined within 48 hours of the inflation increase cited financial pressure as their main reason for joining.

* Study conducted by IllicitEncounters.com, the UK’s largest extramarital dating site.

Could rising inflation be driving people to cheat? A leading affairs website has revealed a startling correlation between rising inflation rates and increased membership on their platform. 

Following the latest inflation announcement on Wednesday, IllicitEncounters.com saw a 22% jump in sign-ups in just 48 hours, and this isn’t the first time the platform has experienced such a trend – when inflation rose in August of this year, the website saw a 19% rise in new members.

65% of new members who joined within 48 hours of this week’s news that inflation had risen to 2.3% cited “financial stress” as their primary reason for joining.

“We’ve come across a clear pattern: each time inflation rises, our membership numbers boom,” says Jessica Leoni, spokesperson for the affairs site. “It’s fascinating to see how economic factors can influence people’s personal relationships. When financial stress increases, it can put a strain on marriages and partnerships, leading some to seek solace or excitement elsewhere.”

Leoni also confirmed that the extramarital dating site has no plans to raise its prices, even as inflation drives up costs elsewhere. “Our members are looking for relief, not more stress. We’ll keep our platform accessible, no matter the economic climate,” she said.

For Emma*, a 34-year-old member of IllicitEncounters.com who joined this week, the most recent inflation report was the final straw. “We’ve been arguing constantly about money,” she admitted. “The bills keep piling up, and we just don’t connect anymore.”

Emma* signed up for the affairs site just hours after hearing about the latest interest rate hike. “I know it’s not the solution, but I needed something that was just for me. Somewhere I could feel alive again without the constant stress,” she said, adding that she’s already begun chatting with several potential matches.

* Name has been changed

Experts warn of infidelity surge as temperatures set to rise during ‘cheatwave’

* Rising temperatures are set to cause a wave of infidelity in the UK.

* Hot weather leads to an increase in feel-good chemicals in the body, leading to boosted libidos.

* The ‘cheatwave’ is causing people to take more risks and wanting to try something new, with activity on extramarital dating site IllicitEncounters.com set to soar.

As the mercury rises, so too could the risk of infidelity. According to sex and relationship expert at IllicitEncounters.com, Jessica Leoni, warmer temperatures are sparking a cheating frenzy across the UK. 

It’s not just the thermometers that are rising; the heat can also turn up the heat in our love lives, often leading to risky behaviour. Leoni explains that hot weather increases levels of feel-good chemicals like dopamine and serotonin. This boost can lower inhibitions and heighten arousal, making people more likely to engage in infidelity.

“Heatwaves can act like a powerful aphrodisiac,” says the sexpert. “They lower our self-control and make us more likely to give in to temptations.”

It’s a phenomenon that the UK’s leading married dating site sees when temperatures soar. Last year, IllicitEncounters.com reported a 64% increase in activity during the June heatwave, and this year they are bracing for a repeat performance.

“We’re already seeing increased engagement on our website as temperatures creep up” Leoni warns. “It’s a clear sign that the ‘cheatwave’ effect is kicking in again.”

In a poll of 800 new members on the extramarital dating site, 76% cited the weather as playing a role in their decision to sign up, and 69% agreed that higher temperatures made them more likely to take risks and try something new.

Several factors contribute to this steamy ‘cheatwave’ trend. Hot weather means more social events, more revealing clothing, and more opportunities to meet new people. Leoni points out that these factors combined with the physiological effects of heat can create a perfect storm for infidelity.

“Cities are especially prone to this phenomenon,” she explains. “The vibrant social scenes and the sheer number of people increase the chances of flirty encounters. However, rural areas aren’t immune – any place where people are more active and social during hot weather can see a spike in cheating.”

Today is the peak day for affairs as schools break up for the summer holidays, study finds

* Dubbed ‘Frisky Friday’, there is expected to be a 74% rise in people seeking an affair as schools break up for the summer holidays.

* A whopping 41% of cheats will be meeting up with their lovers at lunchtime today, whilst 7% have admitted they’ve planned a sneaky weekend away before spending the next six weeks with family.

* For cheats who won’t be able to see their lovers this summer, they’ll be using discreet apps like Telegram (42%) and Signal (31%). Whilst others have set up private email addresses (28%), bought a separate phone (8%) and even plan on passing on messages through mutual friends (5%).

* The study was conducted by IllicitEncounters.com, the UK’s largest extramarital dating site.

As the temperature rises and schools close their doors for the summer, there’s more than just holidays on the horizon. Today is the day people are most likely to cheat – dubbed ‘Frisky Friday’, the 19th July promises a flurry of secret meet-ups, as love rats scramble to spend time with their lovers before settling into full-time family mode over the summer break.

According to statistics from the UK’s largest extramarital dating site, IllicitEncounters.com, the first two weeks of July have already shown a 26% increase in activity. However, the real ‘cheatwave’ is predicted for the third week, with user activity expected to spike by 55% and that’s due to peak today, as a whopping 74% rise in user activity is anticipated.

So, when exactly will these secret liaisons take place? According to a poll conducted by the affairs site involving 1,500 of its members, ‘Frisky Friday’ is looking to be a packed day for love rats. The majority of trysts are set to take place during lunch breaks, as 41% of cheaters slip away from their desks for a bite of forbidden fruit. 

A substantial 30% have scheduled evening meet-ups, sneaking in some passion before heading home to their unsuspecting partners. 

Others will be kick starting their day with an early encounter, as 22% plan on engaging in morning mischief.

The boldest of the bunch, making up 7%, are planning entire weekends away, fully immersing themselves in their extramarital escapades.

Maintaining these secret relationships over the summer holidays, with less freedom for parents and playing happy families becoming their priority, cheaters have revealed which methods they’ll be using to keep in touch with their lovers.

Instant messaging apps Telegram (42%) and Signal (31%) are the top choice for love rats looking to stay connected with their illicit partners over the summer break. 

Dedicated email accounts created with the sole purpose of keeping in touch with lovers for secret correspondence will help 28% of love rats maintain a cloak of secrecy.

8% of cheats will be using burner phones to maintain contact with their paramours, whilst 5% will be enlisting mutual friends as go-betweens for an extra layer of discretion this summer.

Jessica Leoni, sex and relationships expert at IllicitEncounters.com, commented on the ‘Frisky Friday’ phenomenon, saying, “When the school year wraps up, parents often find themselves with less freedom as the kids are around constantly, and it all becomes about keeping up appearances and family getaways.

On top of that, warmer weather and the excitement of the summer season often lead to increased risk-taking behaviour. We see this ‘cheatwave’ every July, and it seems that this year more people than ever before will be making the most of ‘Frisky Friday’, so couples should keep an eye out for those furtive glances and unexplained absences – today is set to be a day of discreet dalliances and secretive shenanigans.”

Results

When will people be meeting with their lovers on ‘Frisky Friday’?

Lunchtime 41%

Evening 30%

Morning 22%

Weekend away 7%

How will love rats maintain contact with lovers over the summer?

Telegram app 42%

Signal app 31%

Private email address 28%

Separate phone 8%

Contact via mutual friends 5%

Other 6%

Extracurricular affairs: The back-to-school effect on relationships

 * 22% year-on-year increase in new sign-ups on extramarital dating site IllicitEncounters.com as children return to school

* Parents of primary school kids are most likely to be starting an affair (62%) of which 40% are first-timers

* Study conducted by IllicitEncounters.com, the UK’s leading married dating site
 

With the great British summer winding down, parents all over the UK are experiencing a wave of mixed emotions as schools reopen after the long break. For some, it’s a time of anxiety and uncertainty as their little ones timidly walk through the school gates for the first time. For others, it’s a moment of celebration, a happy return to peace and quiet, and a chance to regain a bit of sanity lost during the summer holiday. 

But with that sudden silence that falls upon homes after months of summer chaos, comes an unexpected shift in the mindset of parents. 

According to data released by IllicitEncounters.com, September doesn’t only signal new beginnings for the kids, mums and dads across the country are taking part in their own extracurricular activities too.

Registrations for the married dating site have seen a sharp increase in the first 10 days of September, with a 22% year-on-year rise in sign-ups.

Women in particular are flocking to the site, accounting for a hefty 71% of new registrations.

IllicitEncounters.com surveyed 500 recently active users and found that parents of primary school children are the worst offenders, as they’re declared the most likely to be starting an affair (62%), with 40% of them saying it’s their first time entering the world of cheating.

Lizzie from Oxford, a mum who recently joined the married dating site said, “Suddenly I’ve got all this free time on my hands during the day. The loneliness during school hours has already started kicking in, and to be honest, it’s revealed a world of opportunities and temptations I hadn’t considered before. 

My marriage went stale years ago, and at this point we’re staying together for the benefit of my child, but only now have I started realising that I can’t keep plodding along aimlessly. I want to live, I want to be appreciated, and I want to spend those few free hours during the day getting to know men who understand where I’m coming from.”

Alice from Southampton who also uses the website said, “The routine of school life seems to cast a massive shadow on my marriage every September, making me question the choices I’d made and the desires I keep hidden from my other half. 

Every year, the thrill of breaking the routine just becomes too tempting to resist. Don’t get me wrong, I had an amazing summer break in Spain playing happy families with my husband, but now he’s gone back to work and I’m back to sorting out the kids’ packed lunches – it’s just so dull. 

Some people might think I’m selfish but I need this for my own sanity – I love my kids like crazy, and I’m sure they’d rather see me looking chipper after a secret rendezvous than seeing me depressed lying on the sofa.”

When asked to comment on the data, sex and relationship expert Jessica Leoni responded, “This is a really interesting trend we often see in September. The return to routine can bring feelings of restlessness and the desire for new experiences. Women, in particular stay-at-home mums, find themselves with more available time as their children go back to school, which can lead to increased curiosity and opportunities for discreet exploration.

Summer holidays are also a massive driving force when it comes to turning to infidelity.  Spending extended periods of time with family can sometimes lead to heightened tensions and increased stress within relationships that were perhaps already looking a little shaky. 

Many of our members are looking to find sparks that have been missing over the summer, and with the kids returning to school, parents are breathing a sigh of relief as they regain some freedom and much-deserved ‘me’ time.”

Cat-ching cheats: Cat owners more likely to stray in a relationship

* Survey reveals 29% of cheaters own a cat, making them the most likely to cheat

* Findings coincide with International Cat Day – 8th August

* Fish (21%) and rabbit (16%) owners also made it into the top three  

* Study conducted by IllicitEncounters.com, the UK’s largest extramarital dating site

It’s official: there’s a new way of discovering if your partner is unfaithful. Forget detective work; checking phones and messages is old news. Now, keep an eye out for one critical detail: whether they have a feline friend!

IllicitEncounters.com, the UK’s top dog when it comes to married dating sites, found that nearly a third of the 2000 members polled own cats, making them by far the most unfaithful pet owners. 

You might want to keep an eye on your partner if they own fish too, with 21% of cheaters polled owning an underwater friend, using their smooth-talking skills and deception to swim through tricky situations without getting caught.

Rabbit owners made it into the top three, with 16% of cheaters declaring they’ve got a bunny at home, and in the meantime they’re bed-hopping behind their partner’s back.

Ironically, rat and mice owners have been found to be the most faithful, with just 4% of loverats having one at home. 

Cat owner, Sarah from Newcastle, who took part in the survey said “I’ve always been a bit of a cat woman. I just feel like I relate to them so well: I’m confident, independent and like to strut my stuff. I suppose I like being the centre of attention too, and since my husband works non-stop these days, I’ve turned to my lover to fill that void.”

Jessica Leoni, IllicitEncounters.com’s sex and relationships expert commented, “It’s funny how behaviour in pets often mirrors that of their owners. Cats sometimes come across as aloof and unaffectionate due to their independent nature, which can be viewed as a lack of loyalty. With fewer displays of attachment and obedience, it seems cat owners are taking a leaf out of their feline’s way of life.

Next time you find yourself having a discussion with your partner about which animal you want for pet children, push for a mouse and be wary if they propose having a pussy at home. With tomorrow being International Cat Day, partners of those four-legged purrers might want to be extra vigilant.”


Results

Cat 29%

Fish 21%

Rabbit 16%

Bird 11%

Dog 9%

Reptile 8%

Rats/mice 4%

Other 2%

Frisky Friday Warning: Today (21st July) is the peak day of the year for affairs

* Today is the day people are mostly likely to cheat on their partner

* July is the most popular month for infidelity, with the end of the school year and higher temperatures to blame

* The Christmas period is the next most popular time for affairs 

* The findings come from IllicitEncounters.com, the UK’s largest extramarital dating site
 

Today has been declared the day that people are most likely to have an affair. Known as ‘Frisky Friday’, it’s the peak day for affairs with people planning to have their last illicit encounter with their lover before schools break up for the summer holidays.  

Leading up to Frisky Friday, there was a notable surge in activity on IllicitEncounters.com, the UK’s top website for married dating, with a substantial 52% increase in registrations. Anticipating even more engagement, the platform expects a significant 79% overall upswing on the 21st July, which happens to be the most favoured day of the year for extramarital affairs.

After surveying 1000 male and female members, the site discovered that a significant 89% of adulterers maintain communication with their affair partner during the summer “cheat break”. Additionally, over half of them (58%) have already made arrangements to meet their lovers immediately after the summer holidays in September.

Charlotte from London who uses the extramarital site said, “I’ve been with my husband for years now, and with every day that passes, the spark in our relationship fades. I’ve been seeing a married man for months but we both know the school holidays will make it challenging for us to meet. That’s why we’ve planned to see each other today for one last rendezvous. Don’t get me wrong, we’ll still be in touch over the next month but if I’m honest, I’m already looking forward to September.”

George from Birmingham, who also uses the website, commented, “I’ve been meeting women from the site for years now, despite being married with two kids. Summer holidays are actually the thing I dread most because I know that’s the time I won’t be able to see my lover, and instead I’m forced to play happy families.”

When asked to comment on the Frisky Friday phenomenon, Jessica Leoni who is the sex and relationships expert at IllicitEncounters.com said “July has historically been the busiest month of the year for our website, and the data shows that this year is no different.

The peak tends to come just before and after the summer holidays, as well as the Christmas period – perhaps one of the most stressful times of the year for couples. Knowing that they’ll be taking a “cheat break” pushes people to find the connection they’re lacking at home, and, as soon as the obligatory family time comes to an end, they’re free to do as they please.”

Results

1. July
2. January
3. December
4. October
5. September
6. June
7. February
8. April
9. November
10. August
11. March
12. May