Brits split over what REALLY counts as cheating – and there’s no going back if you do this one thing

The key findings

* New research reveals Brits are far more forgiving of digital slip‑ups than physical or emotional betrayals.

* Liking photos and harmless crushes top the list, while emotional affairs rank as the hardest to excuse.

* Experts say the findings show how modern couples draw very different lines between impulsive mistakes and deeper breaches of trust.

* Study conducted by IllicitEncounters.com, the UK’s largest extramarital dating site

New research has revealed the nation’s surprisingly forgiving hierarchy when it comes to infidelity – and it turns out not all cheating is created equal.

The poll of 2,000 Brits conducted by IllicitEncounters.com, the UK’s largest extramarital dating site, asked respondents to choose the single most forgivable form of cheating from a list of seven common betrayals. 

At the softer end of the scale, liking photos on social media emerged as the most forgivable behaviour, with 29% of people saying they could let it slide. 

18% said they could forgive their partner for having a crush on a work colleague, suggesting that fleeting feelings are seen as human – as long as they don’t turn into action.

Things became murkier when digital behaviour turned more intimate. Flirty texting with an ex was considered forgivable by 15%, while having a dating app profile – even without meeting anyone – was acceptable to 14% of respondents. 

Physical cheating proved harder to excuse. Kissing someone else was seen as forgivable by 11%, but only 9% said they could move past a one‑night stand or sex with someone else. 

The least forgivable act of all was an emotional affair, with only 4% saying they’d be able to look past it.

Sex and relationship expert at IllicitEncounters.com, Jessica Leoni, believes the findings highlight how differently people define betrayal. “Cheating isn’t a one-size-fits-all concept anymore,” she said. “For some couples, liking a photo is meaningless. For others, it’s the start of a slippery slope. What this research shows is that people draw their red lines in very different places.”

Expert comment from Jessica Leoni

She added that emotional infidelity can sometimes cut deeper than physical acts.“Many people see sex as a moment of weakness, particularly if alcohol or circumstance is involved,” Jessica explained. “But emotional affairs require time, secrecy and sustained investment. That’s often why they feel more threatening – they suggest a partner’s attention and affection are being redirected.”

One 34-year-old woman from Manchester, who asked not to be named, said she chose to forgive her husband after he admitted to a drunken one-night stand.

“It was devastating at first,” she said. “But when we talked it through, I realised it hadn’t been about feelings – it was a stupid decision in a single moment. What would have hurt more is if he’d been confiding in someone else for months behind my back.”

Leoni added that forgiveness often depends on context. “People are more likely to forgive something they can rationalise,” she said. “If it feels impulsive, they may see it as salvageable. But if it feels calculated or emotionally invested, it can be harder to come back from.”

Results

Which of these do you consider the most forgivable?

  • Liking photos on social media 29%
  • Having a crush on a work colleague 18%
  • Flirty texting with an ex 15%
  • Having a dating app profile 14%
  • Kissing someone else 11%
  • Sex with someone else 9%
  • An emotional affair 4%

Further Reading

For more on this topic, explore affair dating on Illicit Encounters.

Revealed: What Brits Will – and Won’t – Forgive When It Comes to Cheating

The key findings

* 71% of Brits say they would never fully forgive a partner for cheating.

* Only 12% believe a relationship can recover completely after infidelity.

* A drunken kiss is the most forgivable form of betrayal, with 89% saying they could overlook it.

* Poll conducted by IllicitEncounters.com, the UK’s leading married dating site.

Can someone who cheats on their partner ever be trusted again? That’s the question at the heart of Netflix’s Cheat: Unfinished Business, which reunites eight ex-couples torn apart by infidelity to see if forgiveness – and even love – can be salvaged. But a new poll suggests the odds aren’t good.

A new poll involving 2,500 people (split evenly between men and women) by IllicitEncounters.com, the UK’s leading married dating site, has revealed that 71% of its members would end their relationship immediately if their partner was unfaithful. 

Despite their own involvement in affairs, only 12% of respondents said they believed couples can “fully recover” from cheating once the trust has been broken. Interestingly, the poll found that men were slightly more open to reconciliation than women: 38% of male respondents said they had previously forgiven a cheating partner and stayed together, compared to just 17% of women.

When it came to what kind of cheating people might actually forgive, the results were striking. A drunken kiss was seen as the most forgivable form of betrayal, with 89% saying they could potentially overlook it. Sexting followed at 66%, while just over half (51%) saying they could move past a partner secretly using dating apps. 

More subtle betrayals – like “micro-cheating” (flirty messaging, liking provocative posts, or maintaining ambiguous friendships) – were forgivable for 39%. But forgiveness dropped off sharply when it came to physical or emotional intimacy: only 23% said they could get over a one-night stand, and just 17% said the same for emotional cheating. Full sexual intimacy saw forgiveness plummet to just 9%, while paying for sex was seen as the most unacceptable breach – with only 3% saying they could ever look past it.

The idea of revenge after betrayal proved to be a divisive topic, with one in four people (24%) admitting they would consider “cheating back” if they found out their partner had strayed. 

The results also show a generational divide: Gen Z were the most likely to forgive infidelity (39%), followed by Baby Boomers (25%), Gen X (19%) and Millennials (17%). 

Geography played a role too – the Welsh were revealed as the least forgiving nation (36%), while the Scots topped the charts for being open to giving cheaters another shot (55%).

Expert comment from Jessica Leoni

Jessica Leoni, spokesperson for IllicitEncounters.com, said: “You might expect our members to be more open-minded about infidelity – but the opposite is true. What this poll shows is that even among people who stray, betrayal cuts deep. Trust is complex, and once broken, it’s rarely rebuilt. Netflix’s Cheat: Unfinished Business tackles exactly this issue – and our results show just how unlikely it is for couples to come back from that kind of rupture.”

Types of infidelity people are most likely to forgive:
Drunken kiss – 89%
Sexting – 66%
Secret use of dating apps – 51%
Micro-cheating – 39%
One-night-stand – 23%
Emotional cheating – 17%
Sexual intimacy – 9%
Paying for sex – 3%

Ages most likely to forgive infidelity
Gen Z – 39%
Baby Boomers – 25%
Gen X – 19%
Millennials – 17%

Country most likely to forgive infidelity
Scotland – 45%
England – 27%
Northern Ireland – 18%
Wales – 10%

Further Reading

For more on this topic, explore affair dating on Illicit Encounters.

Fatal Attraction – Cheaters less likely to forgive partner’s infidelity

The key findings

* 78% of people would not forgive their partner if they found out they were being unfaithful

* Poll finds sex, kissing and sexting to be the top three acts considered cheating

* Study released by IllicitEncounters.com, the UK’s largest extramarital dating site

 
With the release of the new ‘Fatal Attraction’ TV series on Paramount+ on the 1st May, the reboot has led to the topic of infidelity being on everyone’s lips.

The modern reimagining of the cult film tells the story of Dan Gallagher, a man who has a passionate affair with a woman (Alex) whilst the wife (Beth) is away. Admittedly, it all goes a bit pear-shaped, when Alex becomes the original ‘bunny boiler’ in the infamously hare-raising scene and well… you know the rest. Ultimately, though, Dan’s wife forgives the affair.

In stark contrast, a recent poll by IllicitEncounters.com, of 2000 members, found that a massive 78% of people WOULDN’T forgive their partner’s infidelity, despite the fact they themselves are users of the UK’s largest extramarital dating site.

When asked which acts they considered to be cheating, 100% of people said sex, declaring it undeniably the ultimate deceit.

Kissing followed, with 69% of people believing a snog is a step too far, whilst 47% said sexting was considered an unfaithful act.

On the other hand, chatting online with someone (32%), flirting (16%) and keeping in touch with an ex (15%) was deemed more acceptable, with fewer people considering it cheating.

Peter, a member of IllicitEncounters.com said “No one wants to know they’re being cheated on. Personally, I wouldn’t forgive my wife if I found out she was having an affair and I know that sounds rich coming from someone who is actually cheating, but I just don’t think I could bear the thought of her being with someone else. I’d be asking for a divorce straight away, and I think she’d do the same, which is why I’m being so discreet about my shenanigans.”

Jen, another user of the site, said “Ignorance is bliss. I’d be much happier not knowing that my husband’s having an affair. If he told me he was seeing someone else I’d then constantly be thinking about where he is and who he’s with, so I’ll firmly keep my head in the clouds.”

Expert comment from Jessica Leoni

Jessica Leoni, sex and relationships expert for IllicitEncounters.com, says “What is and isn’t considered cheating is incredibly subjective. Whilst one person might not have an issue with their partner keeping in touch with an old flame, other people just can’t stand the thought of it.

It’s no surprise that all members surveyed considered having sex with someone else as cheating, but the fact that the majority of those polled wouldn’t be able to forgive a cheating partner was rather shocking. It turns out people who are unfaithful have double standards when it comes to having affairs, and finding out their partner’s cheating is a hard pill to swallow.”


Results

Would you forgive your partner if you discovered they were cheating?

No – 78%
Yes – 16%
Unsure – 6%


What do you consider to be cheating? 

Sexual activity – 100%
Kissing – 69%
Sexting – 47%
Chatting online – 32%
Flirting – 16%
Keeping in touch with an ex – 15%
Other – 12%

2 out of 3 adulterers have a happy marriage – but cheat anyway

The key findings

* 2 out of 3 adulterers have a happy marriage
* British loverats claim  ‘An affair improved my marriage’ 
* A cheating husband or wife would be heartbroken if their spouse was also unfaithful – and would be unlikely to forgive them
*Results from a survey of 800 adulterers from the UK’s leading married dating site IllicitEncounters.com

Unhappy people cheat – wrong! Infidelity strikes in happy marriages. 

IllicitEncounters.com, the UK’s leading dating site for married people, surveyed 800 people currently having an affair to discover what led them to cheat in the first place and the results will shock you. 

Turns out that a marriage does not have to be a trainwreck for cheating to be prevalent as 67% of men and women admit they are actually happy in their marriages. 

77% of the respondents claim an affair has even improved their marriage.

79% of those polled said they would never consider leaving their partner even if they met somebody they really liked.

94% of people currently cheating on their spouse would feel heartbroken if they discovered their husband or wife was also cheating on them, and a whopping 82% said they could not forgive the transgression. 

Expert comment from Jessica Leoni

Jessica Leoni, sex and relationships expert at IllicitEncounters.com, said ‘I’m not entirely shocked that happy people cheat, if you’re unhappy your mind is elsewhere – there’s no way you could compartmentalise an affair. People in unhappy marriages usually lack confidence, they can be stressed and depressed – not really first date material. 

Often our members come from happy homes where the spark may have gone out – they still get on with their husbands or wives and enjoy their marital lives. Adulterers don’t want to leave their partners, they just want some extra spice and adventure in their lives.’

Members of IllicitEncounters.com speak out below: 

Natalie, 40, Sussex

‘My husband and I have built the perfect life together. I adore my husband. He is good-looking, successful, a great father – and totally devoted to our family. Jack’s the polar opposite, he keeps me on my toes. He’s flirty, cheeky and kinky. At home I have love, safety and stability. With Jack I have lust, adventure and spontaneity. I think it’s natural for us to be curious and crave variety. Jack is my lover, nothing more, he is not husband material. I wouldn’t trade my husband for the world.’

Jamie, 55, Manchester

‘Me and my wife get on really well, we have a strong connection and lots in common, the same morals and values – well, besides my affair, which if she found out would destroy her. I have had a number of affairs over the years because our sex life is non existent. We still sleep in the same bed, kiss, cuddle. It’s rare it goes any further than that. I’m fit and healthy and I’m not ready to give up on sex.’
 

Results:

Are you happy in your marriage?

67% Yes
33% No

Has an affair improved your marriage?

77% Yes
23% No

If you met somebody you really liked – would you ever consider leaving your spouse?

21% Yes
79% No

Would you be heartbroken if you discovered your spouse was cheating on you?

94% Yes
6% No

Would you forgive your spouse if you discovered that they were unfaithful?

18% Yes
82% No

NOTES TO EDITOR
IllicitEncounters.com is the UK’s leading dating website for married people and the leading authority on infidelity. With over 1,000,000 genuine UK users since 2004, you’re sure to find your perfect match.

Established in 2004, we have been providing a meeting place for like-minded married and attached people for nearly 12 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

Check out what our users are saying to each other in our live Lockdown Forum: www.illicitencounters.com/lockdown/pr

Username: pr
Password: openthel0ck4me

About the research

We’re always more than happy to talk about IllicitEncounters.com – please contact Christian Grant through the details below – but we’re not willing to speak publicly about SaraHartley.net at this moment in time.

Email: presspr@illicitencounters.co.uk

Mobile: 07824 353986

Twitter: @cheatsafer

Cheaters less likely to forgive an affair

What the numbers show

•         8 out of 10 adulterers would divorce their partner if they discovered their partner was also cheating
•         Over half of adulterers would rather be lied to about their partners infidelity
•          More people agree watching pornography is worse than flirting
•          Study released by IllicitEncounters.com the UK’s leading dating website for married people

2000 members on extra-marital dating site IllicitEncounters.com were polled on whether they would forgive their partners infidelity, as it turns out a whopping 8 out of 10 spouses agree they would leave their partners upon discovery of their indiscretions.

The results also indicated that cheaters would prefer not to know if they are also being cheated on, with 58% agreeing they’d much rather be left in the dark. Suggesting that cheating is OK if it’s kept under wraps.

100% of those surveyed affirmed that physical intimacy is considered being unfaithful, as well as cyber cheating (94%)

More members agreed that watching pornography is to be considered unfaithful (21%) compared to only 14% agreeing that flirting is unfaithful.

Erica a member on IllicitEncounters.com said “I’m having an affair for attention; my husband of 14 years now genuinely believes quality time together is watching the telly on a Saturday night. I love my husband and would never leave him but when your husband treats you with indifference what more can you do? I could literally walk into the room naked and he wouldn’t notice.  So yes, if I found out my husband’s lack of attention towards me was being bestowed upon a mistress, I would certainly up and leave”

Olivia another female member using the site said “I’d rather he was having an affair, that I never found out about. What I have outside of my marriage is just a bit of fun and excitement and I’m careful to keep it separate, I don’t want to break up my marriage. Some may call it double standards, but if he was out sleeping with other women and foolish enough to get caught – I’d feel more disrespected that he couldn’t keep it a secret. Have a little flirt if you have to – just be discrete about it.’

Expert comment from Jessica Leoni

Jessica Leoni, spokesperson for IllicitEncounters.com said “It takes a lot to reach that point of realisation that you require more from life than your marriage is capable of providing.

Many people find solace and happiness in extra-marital relationships, but fundamentally treat it as a secret escape, separate from the day-to-day grind of their full time lives. Which comes as no surprise as to why cheaters would prefer not to find out that their other half was also having an affair, c’est la vie! If it’s kept secret it can’t hurt anybody.

What is a little shocking is that so many adulterers would file for divorce if they found out their partner was cheating, it seems the discovery is more painful than the act itself though – so we always recommend hiding your tracks.

On the plus side, flirting is okay! For banter’s sake.”

Results

Do you consider the following to be unfaithful?
Physical Intimacy – 100% agreed
Cyber cheating – 94% agreed
Sexting – 86% agreed
Emotional cheating – 74% agreed
Watching Pornography – 21% agreed
Flirting – 14% agreed

 

NOTES TO EDITOR

About the research

IllicitEncounters.com is the UK’s leading dating website for married people and the leading authority on infidelity. With over 1,000,000 genuine UK users since 2004, you’re sure to find your perfect match.

Established in 2004, we have been providing a meeting place for like-minded married and attached people for nearly 12 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

We’re always more than happy to talk about IllicitEncounters.com – please contact Christian Grant through the details below – but we’re not willing to speak publicly about SaraHartley.net at this moment in time.

Email: presspr@illicitencounters.co.uk

Mobile: 07824 353986

Twitter: @cheatsafer

Three strikes and you’re out – love cheats typically have three affairs before they are caught out by their partners, according to a new survey

What the numbers show

* It takes an average of four years for adultery to be exposed – most commonly through stray phone messages;

* 86% of people who cheat on their spouses after marriage have already slept with another love before tying the knot;

* Results are from a new survey of 1,000 adulterers by IllicitEncounters.com, the UK’s leading dating site for married people

Most love cheats have three affairs before their cheating is discovered by their partners, according to a new survey.

And it takes an average of four years for their adultery to be exposed – most commonly through their partner reading their phone messages.

The vast majority of people (86%) who cheat on their spouses after marriage have already slept with another lover before tying the knot.

The results are from a new survey of 1,000 adulterers by IllicitEncounters.com, the UK’s leading dating site for married people.

It discovered clear patterns of behaviour suggesting that if a person is unfaithful early on in a relationship they will continue to seek affairs after marriage.

Two-thirds of adulterers (63%) have been caught out by their partners at some point in their marriage.

But this lead to the break-up of the relationship in only 15% of cases.

Most people are prepared to forgive one sexual liaison if other elements of their relationship with their partner are strong.

Cheats tend to be extremely careful not to get caught with a lover straight after they have tied the knot.

Just one in 10 adulterers (11%) were caught during their first affair after matrimony and one in eight (12%) during their second.

The most common time for an affair to be exposed was during the third affair with one in five (21%) saying this was when they were caught out.

The main reason was that adulterers tend to get more brazen the longer they get away with cheating and they are not as careful at covering their tracks.

The most common ways cheats are caught out are – partner reading phone messages (39%), partner reading emails (22%), being caught lying about their whereabouts (20%), being spotted out with a lover (14%), being informed on by a family friend (5%).

Expert comment from Jessica Leoni

IllicitEncounters.com spokesman Christian Grant said: “What this new research shows is that a leopard never changes their spots.

“If your partner is unfaithful to you before tying the knot that pattern of cheating will continue after matrimony.

“Cheats need to be extra careful around the time of their third affair because this is when they are most likely to get caught – probably because they have got over-confident and give too many clues away to their partner who will be getting suspicious.

“It is interesting that an affair leads to a break-up in only 15% of cases.

“Most people are prepared to forgive an affair if the fundamentals of a relationship are strong and we have a lot of members at IllicitEncounters.com who have permission to have affairs because their partner has gone off sex.

“As a nation, we are becoming a lot more like the French who often see an extra-marital affair not as a reason for divorce but the natural reaction to a relationship going stale.”

Every week, around 20,000 people in the UK are having affairs on IllicitEncounters.com.

More than one million people have registered with the site since it started in 2003 and the highest proportion of members are wealthy people in London and the Home Counties.

Top 5 ways affairs are discovered

1 Phone messages to lover discovered by partner (39%)

2 Emails to lover discovered by partner (22%)

3 Caught lying about whereabouts (20%)

4 Being spotted out with lover 14%)

5 informed on by friend of partner (5%)

NOTES TO EDITOR

About the research

IllicitEncounters.com is the UK’s leading dating website for married people and the leading authority on infidelity. With over 1,000,000 genuine UK users since 2004, you’re sure to find your perfect match.

Established in 2004, we have been providing a meeting place for like-minded married and attached people for nearly 12 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

We’re always more than happy to talk about IllicitEncounters.com – please contact Christian Grant through the details below – but we’re not willing to speak publicly about SaraHartley.net at this moment in time.

Email: presspr@illicitencounters.co.uk

Tel: 020 7729 6098

Twitter: @cheatsafer