The key findings
* Dubbed Blue Monday for relationships, the 8th January is the day that people turn to infidelity as a result of cracks revealed during the festive period.
* Registrations on married dating site IllicitEncounters.com are forecast to be up 36% by the end of this week, forcing the company to employ extra staff to deal with the influx of new users.
* 71% of people say that getting a divorce or ending an unhappy relationship is a top priority in 2024, along with having more sex (56%).
* Survey conducted by IllicitEncounters.com, the UK’s largest extramarital dating site.
As the festive glitter settles and we embrace the start of 2024, it’s a time for setting goals with New Year’s resolutions – and having an affair is apparently high on the list for many people.
Today has officially been declared the moment when people are most likely to have an affair. The 8th January, dubbed Blue Monday for relationships, shares the spotlight with Divorce Day which lands on the first working Monday of the year.
During the Christmas and New Year festivities, families are forced to spend more time together than any other period – a dangerous situation for already rocky relationships. The result: people are now considering whether the grass is greener outside of their marriage.
Extramarital dating site IllicitEncounters.com has revealed that registrations are forecast to be up 36% by the end of this week. In fact, there’s been such a demand that the website has reportedly had to employ more staff to deal with the uptick in new members.
To coincide with Blue Monday, the website polled 750 of people who registered within the last week, asking what their New Year’s resolutions for 2024 are, and it turns out that people aren’t just planning on eating well and exercising more this year.
Surprisingly, the top resolution is getting a divorce or ending an unhappy relationship, with 71% declaring enough is enough. Whilst for more than half (56%) of those polled, the top priority for 2024 is to have more sex.
One member who joined the extramarital dating site this week, Juliette from Gloucester said, “This year, I’m putting ME first – the ultimate act of self-care! I’ve been with my husband for seven years, but I feel increasingly underappreciated and unhappy within our relationship. Nothing highlights that more than Christmas time, when I end up doing all the prep and he just sits on the sofa. I just feel like we’ve got to the point where we’d rather spend more time apart than together.
So, my plan for 2024 is to grab the bull by the horns and make regaining my freedom a top priority by finally getting a divorce.”
Expert comment from Jessica Leoni
Jessica Leoni, a spokesperson for IllicitEncounters.com and dating expert commented, “The festive period is one of the biggest annual hurdles couples have to face. With offices closed and the kids at home, the period from Christmas to New Year forces families to spend an intense amount of time together. As a result, it can shine a light on any relationship cracks, intensifying feelings of isolation or unfulfillment within a marriage.
Combine that with the fact that the start of a new year often prompts people to reflect on their lives, reassess their happiness, and contemplate change. For some, this introspection may lead to the realisation that their current relationships aren’t up to scratch.
It’s the perfect recipe for starting an affair – a spotlight on a faltering marriage + hopes for change and increased happiness = seeking new connections, new adventures and making potentially life-changing decisions. Is it any wonder divorce lawyers and extramarital dating sites are so hugely popular at this time of the year?”
