Today is ‘Unfaithful Friday’– the biggest day for winter affairs as adulterers celebrate ‘Cheatmas’

* Friday 5th December is ‘Unfaithful Friday’, the most popular day in the winter for having an affair.
* Extramarital dating site IllicitEncounters.com reported a 31% increase in activity among members in the leadup to ‘Unfaithful Friday’.
*  77% of married people declared they’ve made plans to meet up with their lovers on ‘Unfaithful Friday’, with the largest number of rendezvous (59%) scheduled for this evening.

Today marks ‘Unfaithful Friday’, the busiest day of the year for secret winter affairs – and new data from IllicitEncounters.com, the UK’s biggest extramarital dating site, shows just how sharply cheating activity spikes before the chaos of Christmas begins.

The first Friday of December, known to adulterers as ‘Cheatmas’, historically sees married Brits rush to squeeze in one last secret meet-up before family festivities kick in.

Figures show a 31% spike in activity across the whole of the UK on the site in the run-up to the notorious ‘Unfaithful Friday’.

It comes as thousands of married Brits take advantage of the last quiet weekend before the Christmas chaos of office parties, school plays, family gatherings and endless shopping trips.

In a survey conducted by the UK’s leading married dating site involving 2,400 members, a whopping 77% declared they’ve made plans to meet up with their lovers on ‘Unfaithful Friday’. Of those, 59% will be meeting this evening, 28% will be having an afternoon rendezvous and 13% will begin their day by spending time with their lovers.

Sex and relationships expert Jessica Leoni, of IllicitEncounters.com, said, “People are grabbing one last dose of excitement before entering what for many is a marathon of familial performance art.

The excuses are almost foolproof at this time of year – no one questions a late-night work drink in December or an afternoon lost in the shops. It’s the perfect alibi for a day that has become the annual peak of secret intimacy in Britain.”

One member, Lisa*, 37, from Bristol – who has made plans to meet her lover today – says, “From next week, my diary is insane – I’ll be going to my husband’s work do, there’s the kids’ nativity, and we’ll also be hosting his family on Boxing Day. Today is my one window.

“I’ve told him I’m doing a big Christmas shop with a girlfriend. In reality, I’ll be having a long lunch and a few hours of proper conversation with someone who actually listens to me. It’s about feeling like myself again before I have to be ‘mum’, ‘host’ and ‘wife’ for the next three weeks straight.”

Leoni adds a warning for suspicious partners: “If your other half is suddenly ‘unavailable’ today, unusually keen on a solo shopping trip, or has a strangely detailed story about helping a friend, your intuition might be ringing for a reason. ‘Cheatmas’ is the day when the secret world and the real world collide under the cover of tinsel and goodwill.”

*Name has been changed

Couples issued warning ahead of ‘Unfaithful Friday’ as biggest day for infidelity lands tomorrow

* Friday 6th December is the most popular day in the winter for having an affair, as adulterers celebrate ‘Cheatmas’ before holiday stress and family commitments kick in.

* Extramarital dating site IllicitEncounters.com reported a 28% increase in activity among members in the leadup to ‘Unfaithful Friday’.

* Adulterers who’ll be celebrating tomorrow have revealed the excuses they’ll be telling their partners, with 52% declaring they’ll be ‘working late’.

Couples across the country are being warned to keep an eye on their partners as the 6th December, dubbed ‘Unfaithful Friday’, is set to be the busiest day of the year for cheating, according to the UK’s most popular extramarital dating site.

IllicitEncounters.com has reported a 28% spike in activity on the website in the lead-up to the notorious day. The so-called ‘Cheatmas’ phenomenon, which typically falls on the first Friday of December, sees adulterers taking advantage of the calm before the holiday storm, using the day to indulge in infidelity before the stress of family gatherings and festive commitments take over.

A survey conducted by IllicitEncounters.com which involved 2,000 of its members found that 66% have already arranged secret meetings on ‘Unfaithful Friday’. 

For those who will be celebrating the controversial day, cheaters are seemingly well-prepared with the excuses they’ll be telling their partners. By far the most popular cover-up will be ‘working late’, with over half of respondents (52%) saying they’ll be clocking imaginary overtime.

Meanwhile, 21% will be claiming they’re off doing some ‘Christmas shopping’ and 18% will be insisting they’re simply ‘out with friends’.

Jessica Leoni, sex and relationships expert at IllicitEncounters.com, explains that ‘Unfaithful Friday’ represents the perfect storm for infidelity. “The holiday season brings a mix of stress, social events, and family obligations, which can cause some people to seek comfort outside their primary relationships. The timing of ‘Unfaithful Friday’ is particularly irresistible for cheaters, as it marks a final chance for freedom before the chaos of the holidays sets in.”

One anonymous user of the site shared their own plans for the day. “I’ve arranged to meet my lover for a long lunch while my partner thinks I’m stuck in back-to-back meetings,” they said. “It’s an escape from the pressures of the season. The holiday frenzy makes it easy to slip away unnoticed – everyone’s so distracted, they barely notice.”

Leoni advises couples to stay alert for subtle changes in behaviour, such as increased secrecy with phones or suddenly packed schedules. “Communication and connection are key to avoiding being on the Naughty List this festive season,” she added.

Today is ‘Unfaithful Friday’– the biggest day for affairs as adulterers celebrate ‘Cheat-mas’

* Friday 1st December is ‘Unfaithful Friday’, the most popular day in the winter for having an affair

* Today is the day married people are most likely to be cheated on during the winter months, dubbed by adulterers as ‘Cheat-mas’

* Extramarital dating site IllicitEncounters.com reported a 32% increase in activity among members in the leadup to ‘Unfaithful Friday’

* 68% of cheats have made plans to see their mistresses today, with 21% saying they’ll be spending the entire weekend away with their lovers

Ah, Christmas – the most wonderful time of the year… unless, of course, you’re cheating on your partner, in which case you’ll be celebrating ‘Cheat-mas’ instead – the most wonderful time of the year… for adulterers.

This year ‘Unfaithful Friday’ falls on the 1st December, known in the world of infidelity as the last chance for cheats to see their lovers before the chaos of Christmas begins.

Extramarital dating site IllicitEncounters.com reported a 32% increase in activity among members in the leadup to ‘Cheat-mas’, as they scramble to arrange meets with fellow adulterers for a final fling before returning to their monotonous marriages over the festive period.

In a survey conducted by the UK’s leading married dating site involving 1,000 male members, 68% declared they’ve made plans to meet up with their mistresses on ‘Unfaithful Friday’. 

But it’s not just a one-day celebration for some. In fact, 1 in 5 married men have said they’ve lied to their wives about what they’re up to over the next couple of days, finding an excuse to be away for the entire weekend so they can really make the most of ‘Cheat-mas’.

So, with Christmas just around the corner, what does a cheat gift his wife in the season of giving? Well, 29% of men plan on buying snazzy gadgets for their other half. Though they want to reconsider that, as a recent poll from IllicitEncounters.com found 65% of women said they busted their partner’s affair thanks to technology.

Jon, a member of the married dating site who’ll be celebrating ‘Unfaithful Friday’ this year said, “This is by far my favourite day of the year! In the lead up to Christmas I get dragged around the shops with my wife hunting for gifts for the kids, there are Christmas parties left, right and centre, there’s the school nativity… the list goes on. 

I’ll barely get a second to myself, which makes celebration ten times more exciting. It’s pure bliss – a moment for me to completely let loose with my mistress before all the stress begins.

This year I’ve actually managed to book a weekend away – I told my wife I have to meet a big client in London because it’s the only time they’re free… and she doesn’t suspect a thing.”

Sex and relationships expert at IllicitEncounters.com commented, “It’s supposedly the most wonderful time of the year, but Christmas is undoubtedly also one of the busiest and most stressful periods for couples. From attending endless festive get-togethers to the pressures of gift-buying, Christmas can be incredibly overwhelming for some.

And, with family obligations taking centre stage, it’s no surprise that people make the most of Unfaithful Friday and celebrate ‘Cheat-mas’ before the festive frenzy at home.

It’s the last hurrah before all of the chaos begins. So, if your husband’s told you he’s busy tonight or he’s off on a work trip this weekend, you might want to do some detective work to find out what he’s really up to.”
 

Results

Top gifts cheaters are buying for their wives for Christmas:
Tech – 29% 
Beauty products/make up – 21%
Jewellery – 20%
Perfume – 14%
Clothes – 9%
Homeware – 5%
Other 2%

Unfaithful Friday 18th is Upon Us – Day Chosen by Cheats to Celebrate Cheatmas!

* Friday 18th is Unfaithful Friday, the top date chosen by cheats to celebrate Cheat-mass! 
* That means it’s the single biggest day a married person is likely to get cheated on this winter
* The week of Unfaithful Friday see’s 30% more activity on married-dating website IllicitEncounters.com than any other week in November and December
* A survey of 600 adulterers found that 69% have plans to meet their mistress/histress on Unfaithful Friday
 
Christmas is a time for celebration, and adulterers join the party by setting an annual date to toast Cheat-mas with their affair partners. This year ‘Unfaithful Friday’ falls on the 18th of December, when adulterers plan to have their last illicit encounter of 2020 with their extramarital lover.
 
Has your spouse made plans this Friday? Careful… they may be cheating on you!
 
The week of Unfaithful Friday see’s 30% more activity on IllicitEncounters.com, the UK’s leading married dating site, than any other week in November and December, as married men and women look for a last-minute romp before they return to their otherwise dull marriage.
 
In a survey of 600 members on the site who’ve already found themselves a mistress or a histress, a whopping 69% plan to sneak away on Unfaithful Friday for one final rendezvous before the year’s end.
 
Flashy gifts are nice to receive, but they could be a sign that your partner is cheating on you. 82% of the 300 cheating men that took part in the study admit to spending big on Christmas because they feel guilty for their affair. The top present gifted at Christmas to wives is jewellery 33%, followed by gadgets/tech (19%)
 
Paula, a member using IllicitEncounters.com, said ‘It’s the last weekend I can get away from my husband and kids, and have some adult company. The winter break is torturous, I’m so busy decorating the house, shopping for presents, trying to make everything fun for everyone, that there’s very little fun left for me. Giving myself a much needed break before the chaos, makes it all a lot easier to cope.’
 
Leo, another member using the site said ‘I’ve been having an affair with an extraordinary woman for 6 years. Some time ago we started having our own festive fun in the week leading up to Christmas. Wine, food, swapping gifts, it’s become tradition.’
 
Jessica Leoni, sex and relationships expert at IllicitEncounters.com said ‘I’ve checked the list twice, and there’s plenty of naughty affair seekers on it!

With Unfaithful Friday upon us, there is good reason to have your guard up, there’s more than covid to worry about as love rats race to celebrate Cheat-mass. I’d also be worried about being gifted the new iphone 12 for xmas, with tech and gadgets making it in the top 6 gifts choices for wives of adulterers.

Of course crimbo cheats are at it right now, they need to catch a break. I need a break from my family, and they haven’t even arrived yet. We can all relate. I hope Cheat-mas brings everyone some much needed Christmas cheer.’

Top Gifts Given by Men

Jewellery (33%)
Gadgets/Tech(19%)
Fragrances (15%)
Handbags/Accessories (13%)
Designer Fashion (10%)
Gifts under £100 (6%)
Other (4%)

NOTES TO EDITOR

IllicitEncounters.com is the UK’s leading dating website for married people and the leading authority on infidelity. With over 1,000,000 genuine UK users since 2004, you’re sure to find your perfect match.

Established in 2004, we have been providing a meeting place for like-minded married and attached people for nearly 12 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

Check out what our users are saying to each other in our live lockdown forum: www.illicitencounters.com/lockdown/pr

Username: pr

Password: openthel0ck4me

We’re always more than happy to talk about IllicitEncounters.com – please contact Christian Grant through the details below – but we’re not willing to speak publicly about SaraHartley.net at this moment in time.

Email: presspr@illicitencounters.co.uk

Mobile: 07824 353986

Twitter: @cheatsafer