* IllicitEncounters.com has developed a unisex scent scientifically formulated to reduce affair guilt by 67%.
* Created by a renowned British neurochemist, the perfume uses pheromone technology to activate confidence and suppress anxiety.
* More than 2,000 bottles sold within the first 48 hours.
* The fragrance is available exclusively to members of IllicitEncounters.com.
IllicitEncounters.com, the UK’s leading dating site for married people has unveiled a new perfume exclusively for its members: “Eau de Innocence”, the first-ever pheromone unisex scent scientifically designed to suppress post-affair guilt.
The fragrance, priced at £99.99 per 100ml bottle, is formulated using a unique blend of dopamine-enhancing compounds and cortisol blockers to reduce stress and anxiety after an illicit encounter, allowing users to return home feeling confident and composed.
With an alluring scent featuring warm vanilla, smoky oud, and zesty bergamot, the affairs site claims the perfume creates ‘an irresistible aura of confidence and control’.
IllicitEncounters.com spokesperson Jessica Leoni explains: “We know from our members that the biggest challenge of having an affair isn’t the affair itself – it’s the guilt that can come afterwards. Our ‘anti-guilt’ fragrance is designed to counteract that feeling, allowing people to enjoy their encounters without emotional baggage.”
Developed over four years in collaboration with renowned British neurochemist Dr. Noah Candish, the fragrance is infused with a synthetic version of a pheromone found in naturally dominant, high-status individuals. In a controlled study of 200 IllicitEncounters.com members, 67% reported feeling significantly less post-affair guilt after using the fragrance, thanks to its unique formula that
- Lower levels of cortisol, the stress hormone associated with guilt and anxiety
- Enhance dopamine production, increasing feelings of pleasure and self-assurance
- Activate ‘power pheromones’, similar to those found in confident, successful leaders
Dr. Candish explains: “Guilt is a biochemical response triggered by a hormonal imbalance. By manipulating the wearer’s neurochemical state through scent, we’ve developed a product that enhances self-confidence while muting anxiety. The result? A guilt-free, worry-free return home after a passionate affair.”
Within 48 hours of launch, more than 2,000 bottles of “Eau de Innocence” were sold, with stock expected to run out before the weekend.
“We anticipated strong demand, but this has exceeded all expectations,” says Leoni. “The success of this fragrance proves that people aren’t looking for permission to cheat – they just want to enjoy themselves without unnecessary emotional turmoil.”
Eau de Innocence is available exclusively to members of IllicitEncounters.com.
