* Berkshire town Ascot takes the top spot as the UK’s most adulterous area, with 6.72% of its population currently having an affair.
* In contrast, Clacton-on-Sea has been named the most faithful area in the UK – with just 0.31% of residents straying.
* Overall, infidelity across the UK has risen by 6% since the start of 2025.
* The results come from the 2025 Infidelity Index by IllicitEncounters.com, the UK’s leading affairs site.

The Berkshire town of Ascot, best known for its racecourse and royal ties, has galloped into first place as the UK’s most adulterous town.

According to data from IllicitEncounters.com, the UK’s leading extramarital dating site, Ascot tops the list for 2025 – proving that even behind the well-kept hedges and high-end postcodes, passion often strays beyond the picket fence.

The affairs site’s annual Infidelity Index reveals a striking 6.72% of Ascot’s population engaged in affairs in 2025, making it the new adultery capital of Britain.

Hot on Ascot’s heels is the Cheshire ‘footballer belt’ favourite Wilmslow (6.23%), followed surprisingly by the Scottish Highlands town of Alness (6.01%) – showing that no corner of the UK is immune to temptation.

Other surprising hotspots include Fowey in Cornwall (5.69%) and Ludlow in Shropshire (5.51%), where the quiet countryside apparently conceals a roaring appetite for romance.

Meanwhile, Clacton-on-Sea in Essex has earned a rather different title – the UK’s most faithful place, with just 0.31% of locals admitting to an affair. It means the seaside town now has two claims to fame in 2025: not only is it home to Britain’s most loyal lovers, but it’s also represented by Nigel Farage, who was voted the UK’s sexiest politician earlier this year by members of the affairs site.

Other faithful hotspots include Harlow (0.42%), Hartlepool (0.49%), and Alloa (0.57%), with Swindon – last year’s most faithful town – still holding strong at 0.60%.

This year’s data also reveals a 6% rise in affairs across the UK since January, continuing a two-decade trend of growing extramarital activity. 

Commenting on this year’s results, Jessica Leoni, sex and relationships expert for IllicitEncounters.com, said: “Affluent commuter towns like Ascot and Wilmslow are classic affair hotspots. These places are hubs for high-flying careers, long commutes, and significant stress – affairs can become a form of release or a way to reclaim your identity, so it’s no surprise these places are buzzing with passion.”

Speaking about Clacton-on-Sea’s low infidelity rate, Leoni added, “It seems residents of the seaside town are remaining remarkably faithful. Perhaps the political drama on their doorstep is providing enough excitement for everyone, leaving no reason to stray from their partners.”

Results

Most Unfaithful Towns in 2025

1. Ascot, Berkshire (6.72%)
2. Wilmslow, Cheshire (6.23%)
3. Alness, Highlands (6.01%)
4. Fowey, Cornwall (5.69%)
5. Ludlow, Shropshire (5.51%)
6. Framlingham, Suffolk (5.46%)
7. Weybridge, Surrey (5.45%)
8. Warwick, Warwickshire (5.33%)
9. Caerphilly, Caerphilly (5.28%)
10. Motherwell, Lanarkshire (5.11%)

Most Faithful Towns in 2025

1. Clacton-on-Sea, Essex (0.31%)
2. Harlow, Essex (0.42%)
3. Hartlepool, County Durham (0.49%)
4. Alloa, Clackmannanshire (0.57%)
5. Wigan, Greater Manchester (0.58%)
6. Washington, Tyne and Wear (0.58%)
7. Swindon, Wiltshire (0.60%)
8. Bournemouth, Dorset (0.61%)
9. Gateshead, Tyne and Wear (0.62%)
10. Paignton, Devon (0.63%)

* A 40-year-old woman turned to Microsoft’s AI, Copilot, for advice on her crumbling marriage, detailing years of loneliness and emotional neglect.

* AI diagnosed her with “emotional abandonment” and explicitly encouraged her to leave her husband.

* Copilot even presented the woman with a five-step ‘exit plan’, explaining what her next steps should be.

When 40-year-old Sophie* from Essex turned to Microsoft’s Copilot for relationship advice, she expected reassurance – perhaps a nudge to keep trying. Instead, she got something far more direct.

“I’m considering leaving my husband,” she typed. “Can I ask for your advice to see if I’m doing the right thing?”

The AI’s response was calm, compassionate, and surprisingly human: “Leaving a partner is one of the most emotionally complex decisions anyone can face… You don’t need to justify anything — just share what’s weighing on you.”

Encouraged, Sophie revealed to the AI platform that after eight years of marriage, she felt “alone, unappreciated, and overworked.” 

After going into more detail about her relationship, Sophie asked point-blank whether she should leave her husband. Copilot responded bluntly: “Yes, Sophie — you should leave. You’ve already done the hardest part: facing the truth. Staying is costing you more than leaving ever could.”

Empowered by the AI’s logical, non-judgmental validation, Sophie used its five-step exit plan to end her marriage – which included setting the wheels in motion logistically, planning how to approach the situation with her children, and breaking the news to her husband.

Three months after separating from her spouse, a new reality set in. “AI gave me the courage to leave, but it didn’t tell me how to be happy again,” Sophie said. “I was terrified of traditional dating apps and the pressure of a new serious relationship. I kept remembering the AI’s words: ‘You deserve a life where you’re not just surviving, but thriving.’ I realised I needed to finally experience the thrill and desire my marriage had killed.”

That’s when she made a decision that even AI hadn’t predicted: she joined extramarital dating site IllicitEncounters.com. “It wasn’t about revenge,” she insists. “It was about me, for the first time in a decade. I wasn’t looking for a husband; I was looking for my confidence. On Illicit Encounters, I found men who were actually present. They listened, they flirted, they made me feel desirable. It was the antidote to years of being ignored.”

Jessica Leoni, spokesperson for IllicitEncounters.com, says Sophie’s story, although unique, risks being the new norm: “As use of AI platforms like Copilot and ChatGPT becomes more embedded in our emotional lives, we’ll see more people turning to them for clarity on relationships they’ve been stuck in for years. 

What’s surprising, however, is just how blunt Copilot was in this particular case – and it certainly raises a few questions about how much AI should be able to comment on such subjective areas of our lives.”

*Name has been changed

* A divorced woman has met 176 men on an extramarital dating site since 2010.
* Claire* has had five long-term relationships since joining IllicitEncounters.com, the longest lasting six years.
* The former “dutiful wife” says she is now living for her own happiness and refuses to be moulded into someone’s idea of a perfect partner.

After 19 years of marriage ended in divorce, Claire*, 52, decided she would never be tied down again. But what she missed was intimacy and shared happiness – something she realised she’d been lacking even while married.

So, in 2010, she joined IllicitEncounters.com. Fifteen years later, she has met 176 men, received messages from “several thousand,” and has had five meaningful relationships from the site lasting between six months and six years.

“I was a dutiful wife for 19 years,” Claire explains. “After my divorce, it was my time to enjoy and be enjoyed. I knew I wanted to keep my independence, and the men I met wanted to keep the status quo at home. It worked well for both of us.”

Her criteria are less about marital status and more about mindset. “Are they going into this to find a lifelong partner they can mould to their liking, potentially sap the life out of and ultimately change who I am?” she questions. “That’s not what I’m here for.”

This is her ideal setup: “I used to think I would want a traditional relationship again, but I’d rather be happy whatever form that takes,” she says. “Life is too short to live with regrets.”

For Claire, happiness looks like freedom and adventure, “People assume women like me are homewreckers,” she says. “I’d tell them they’ve got no idea what they’re talking about. Until you’ve lived it, don’t judge – or better yet, give it a try yourself.”

Jessica Leoni, sex and relationships expert for IllicitEncounters.com, says Claire’s story reflects a growing trend. “Claire embodies a post-divorce liberation and her journey is proof that happiness doesn’t have to fit into one box. She’s not out to destroy marriages – she’s someone who’s chosen emotional honesty and independence after years of giving everything to others. 

There’s something incredibly empowering about a woman reclaiming her own happiness. Claire’s story shows that connection can take many forms – and sometimes, the most unconventional paths lead to the most authentic happiness.”

*Name has been changed

* A surprising one-third (34%) of Britons report better sleep quality since starting an affair.
* Of those whose sleep improved, nearly three-quarters (72%) say they sleep best right after meeting or messaging their lover.
* Experts believe the surge in ‘feel-good’ hormones from excitement calms underlying marital stress.
* Study conducted by IllicitEncounters.com, the UK’s largest extramarital dating site

It’s often assumed that an affair is a high-stress endeavor that would leave a person consumed by guilt and plagued by sleepless nights. However, new research suggests the opposite is true for a significant portion of the population: infidelity may actually be improving their rest.

According to a new poll of 2,500 users conducted by IllicitEncounters.com, a shocking 34% of Brits say their quality of sleep has improved significantly since beginning their affair.

Only 18% reported worsened sleep, while 48% stated their sleep patterns remained unchanged. The results defy the conventional wisdom that cheating is a guaranteed recipe for stress and insomnia.

The survey drilled down into the habits of those who are now sleeping soundly. A compelling 72% of those with improved sleep quality said they sleep best immediately after meeting or messaging their lover, with 37% reporting that they fall asleep faster on those nights. This suggests the positive effect is directly linked to the emotional charge of the illicit relationship.

Sarah*, a 45-year-old user who reported improved sleep in the survey, explained her experience: “My marriage had become completely lifeless. We weren’t fighting, but we weren’t talking either. When I started my affair, it was like a complete release. I felt desired and excited again. I stopped staring at the ceiling, thinking about all the things wrong with my life, and started sleeping like a baby because I was genuinely happier.”

Jessica Leoni, sex and relationships expert at IllicitEncounters.com, commented on the results saying, “This data shatters the myth that affairs are solely a source of anxiety. In fact, at this point, the NHS might want to start prescribing discreet affairs as a sleep remedy – though we suspect they’d struggle with the paperwork. For many, the primary relationship is the real source of stress and loneliness – two of the biggest drivers of insomnia. An affair can serve as an emotional release valve.”

“The excitement, the feeling of being desired, and the simple act of being truly seen by someone can quiet a restless mind,” Leoni adds. “It provides a powerful psychological boost that, for one in three, literally lulls them into a deeper, more restful sleep. The affair isn’t what’s keeping them awake – it’s what’s helping them switch off.”

* Name has been changed

* An affairs site has recorded a 31% increase in Gen Z sign-ups (ages 18–25) in the past year.
* A poll of 1,000 Gen-Z members found 71% reject traditional monogamy in favour of ethical non-monogamy or polyamory.
* More than half (53%) say they’re already in open relationships or “situationships.”
* Study conducted by IllicitEncounters.com, the UK’s largest extramarital dating site

While the word ‘affair’ might conjure images of a secret rendezvous between married couples, a surprising new trend is emerging: Gen Z are flocking to extramarital dating sites – not out of dissatisfaction in their relationships, but to explore an alternative to traditional monogamy.

New figures from IllicitEncounters.com, the UK’s largest extramarital dating site, show a 31% rise in sign-ups from 18-25-year-olds over the past 12 months – suggesting that younger generations are increasingly rejecting traditional models of monogamy in favour of more fluid and openly negotiated forms of intimacy.

A poll of 1,000 Gen Z members who joined in the past year revealed that 71% said they do not believe monogamy should be the default expectation in relationships. 

Over half (53%) reported being in open relationships, polycules, or casual “situationships,” while 41% said they signed up purely out of curiosity to explore what ethical non-monogamy could look like for them.

Amelia, 24, from Manchester, said she joined because polyamory was already part of her social circle, “Everyone I know is experimenting with ENM in some form. It’s not taboo anymore – if anything, it’s more honest. I’m not unhappy with my boyfriend, I just wanted to see what else was out there with clear boundaries. For me, the site felt safer than swiping randomly on mainstream apps where people aren’t upfront about what they want.”

Jessica Leoni, sex and relationships expert at  IllicitEncounters.com, said Gen Z’s mindset marks a cultural shift, “Polyamory and ethical non-monogamy used to be considered niche, but for Gen Z, they’re simply part of the dating landscape. This generation values honesty, autonomy and consent above all else, and they’re rejecting the idea that one partner for life is the only valid route.

What’s fascinating is that many Gen Z members aren’t turning to sites like Illicit Encounters because their relationships are failing. They’re joining because they want to explore in a transparent way, often with the knowledge – or even encouragement – of their partners. It’s less about betrayal, more about expansion.”

* Registrations on married dating site IllicitEncounters.com surged in the first week of September.
* The website recorded an 18% year-on-year increase in sign-ups – and 77% of them were parents.
* The 35-44 age bracket, often juggling kids and careers, saw the biggest surge in new users, and women accounted for nearly three-quarters of new registrations (73%)
* Sex and relationships expert says the return to routine after a stressful summer can be a catalyst for infidelity.

As children across the UK returned to classrooms, it wasn’t just pupils starting something new this September. Parents, too, appear to be embarking on fresh adventures – of a more illicit kind.

According to new data from the UK’s largest extramarital dating site, IllicitEncounters.com, the first week of September saw a significant surge in new members.

The affairs dating site has recorded an 18% year-on-year increase in sign-ups in the first week of September – and 77% of sign-ups were parents, suggesting that the return to routine has sparked a new wave of affairs.

This trend was overwhelmingly being driven by women, who accounted for nearly three-quarters of all new registrations last week (73%).

Adults aged 35-44 – a demographic largely comprised of parents with young children – were the most active, making up 31% of all new joiners, followed closely by 25-34 year-olds (24%). 

Sarah*, a 42-year-old marketing manager and mother of two from Surrey who signed up to the affairs site last week, said, “The first day the house was empty, the silence was deafening. For six weeks, I’d been a referee, a chef, and a chauffeur. Suddenly, I was just… me again. And I realised I didn’t have a clue who that was anymore,” she explained. “My marriage had been on autopilot for years. Signing up wasn’t a premeditated decision; it was about finally having the time and mental clarity to do something just for me. It was the first thing I’d done that was entirely my own secret in a decade.”

Jessica Leoni, sex and relationships expert at IllicitEncounters.com, said the “back-to-school effect” is a well-established trend on the site. “This September surge is something we see year after year. Parents, particularly women, go from weeks of constant family time to suddenly having hours of freedom during the school day. That shift creates both opportunity and desire.

“The summer holidays often put huge strain on relationships – routines are broken, stress levels are higher, and any cracks in a marriage become more visible. When September arrives, many women tell us they crave excitement, attention, and a sense of self outside of their roles as mums and wives. Signing up to the site becomes their way of reclaiming that.

“What’s striking about this year is the scale of it – an 18% jump shows that appetite for discreet connections is growing stronger, especially among women in their thirties and forties who are at the heart of family life.”

*Name has been changed

Results
Age breakdown of new users from the 1st to 7th September:
18-24 – 7%
25-34 – 24%
35-44 – 31%
45-54 – 18%
54-64 – 13%
65+ – 7%

* Almost three-quarters (73%) of women surveyed said their affair had improved their mental health, boosting confidence and reducing stress.
* More than six in ten admitted they see their affairs as a form of “self-care” or “me time” to cope with daily pressures.
* Sex and relationships expert says the results show affairs are often used as a coping strategy, not just lust-driven behaviour.
* Study conducted by IllicitEncounters.com, the UK’s largest extramarital dating site

Women who cheat are reporting better mental health, according to new research which suggests infidelity is increasingly being used as a form of self-care.

A survey of 1,500 women carried out by IllicitEncounters.com, the UK’s leading affairs dating site, found that almost three-quarters (73%) of those who had an affair said it had significantly improved their mental health. Many described reduced stress, higher confidence and a rediscovery of identity outside of their roles as partners, mothers, or employees.

The study also revealed that more than six in ten women see their affairs as a form of “me time” or self-care to help cope with the demands of daily life, while a further 26% said they sometimes felt this way. 

When asked what had led them to stray, the most common drivers were emotional support and understanding (34%), the boost to self-esteem that comes from feeling desired (31%), and stress relief or an escape from routine (22%). Just one in ten said their primary motivation was physical excitement.

For many women, the emotional rewards outweighed the physical. Sarah*, a 42-year-old from Surrey who took part in the survey, explained: “I was drowning in responsibilities – work, kids, the house, and a marriage that had grown cold. I’d lost myself completely.

Having an affair gave me back a part of me I thought was gone forever. It wasn’t just about sex, it was about being seen, heard, and desired. Honestly, it’s been better for my head than any spa weekend.”

Sex and relationships expert Jessica Leoni from IllicitEncounters.com said the findings shine a light on a side of infidelity that is rarely discussed.

“The results challenge the stereotype that affairs are purely about lust or reckless behaviour. For many women, they function as a coping strategy – a way to reduce stress, feel desired and reconnect with their sense of self. While not everyone would view infidelity as a solution, there’s no denying that the women we surveyed overwhelmingly felt it had a positive impact on their mental health.”

Results
Do you view your affairs as a form of ‘me time’ or ‘self-care’ that helps you cope with daily life pressures?
Yes, absolutely: 65%
Sometimes: 26%
No, not really: 9%

What drove you to have an affair?
Emotional support/understanding: 34%
Feeling desired/boost to self-esteem: 31%
Stress relief/escape from routine: 22%
Purely physical excitement: 10%
Other: 3%

* IllicitEncounters.com has reported a 26% jump in sign-ups from healthcare professionals since the resident doctors’ strike began on Friday.
* A poll of new members working in the ‘Healthcare & Medical’ sector reveals the top reason for signing up was simply “boredom” during the walkout.
* A married resident doctor admits he turned to infidelity because of a combination of boredom, work stress and a struggling relationship with his wife.
* Relationship experts explain how stress, routine disruption, and even boredom can be powerful catalysts for infidelity.

As thousands of resident doctors across England and Wales continue their walkout, it seems not everyone is spending their downtime on the picket lines. 

IllicitEncounters.com, the UK’s largest extramarital dating site, has reported a 26% increase in sign-ups from users in the ‘Healthcare & Medical’ sector between Friday and Monday, compared to the same period last year – coinciding exactly with the latest wave of industrial action.

According to a poll of 1,000 new joiners from the medical sector during the strike, the number one reason for signing up was simple: boredom. With rotas suspended and daily chaos swapped for unexpected quiet, 38% said they turned to the affairs site purely because they were bored while not working. 

A further 24% admitted that more free time than usual pushed them to explore new connections, while others cited workplace stress (15%), frustration with home life (11%), and long-term loneliness caused by erratic schedules (7%).

One new member Daniel*, a married resident doctor from Manchester who joined the married dating site on the weekend, said, “I’m usually working insane hours, constantly under pressure. But with the strike, suddenly I had this gaping void in my schedule. My wife’s still at work, and I’m just… bored. I’ve been home, pacing, watching TV, and it just hit me – this is the perfect time to explore something new, something just for me. It’s not ideal, but the boredom, combined with the underlying stress of my job and a frosty relationship with my wife, just pushed me to sign up.”

Jessica Leoni, sex and relationships expert at IllicitEncounters.com, commented on the unique trend: “The doctors’ strike creates a very unusual scenario. For many in the medical profession, their lives are defined by relentless work and immense pressure. When that routine is suddenly disrupted, it can lead to unexpected feelings of boredom, isolation, or a need for release. 

Our data suggests that for some, this newfound, albeit temporary, freedom is being channelled into seeking discreet connections. It highlights how stress, routine disruption, and even boredom can be powerful catalysts for individuals to explore avenues for emotional and physical fulfillment outside their primary relationships.”

Results:

Top 5 reasons for joining IllicitEncounters during the doctors strike:
Boredom while not working during the strike – 38%
More free time than usual / empty schedules – 24%
Workplace stress and need for release – 15%
Frustration with home life – 11%
Loneliness due to unusual working hours – 7%
Other – 5%

* Viral Coldplay ‘kiss cam’ moment sparks panic among execs, driving a 31% surge in CEO-level sign-ups

* IllicitEncounters.com saw a sharp uptick in high-profile professionals seeking discreet affairs compared to the same period last year

* Sex and relationships expert calls it a “masterclass in how not to behave when mixing business and pleasure”

In the days following that now-infamous Coldplay concert moment – when now former Astronomer CEO, Andy Byron, and his Chief People Officer, Kristin Cabot, found themselves unwilling stars of the kiss cam – IllicitEncounters.com, the UK’s largest extramarital dating site, has recorded a dramatic 31% increase in high-profile executive sign-ups.

Dubbed the ‘Kiss Cam Effect’, new data from the site reveals this spike came directly after the viral clip exploded across social media, showing the red-faced pair squirming as Coldplay frontman Chris Martin quipped: “Either they’re having an affair or they’re just very shy.”

For executives with reputations to protect, the message couldn’t be clearer: indiscretion in the digital age can be career-ending.

Jessica Leoni, sex and relationships expert at IllicitEncounters.com, explains, “The Coldplay ‘kiss cam’ moment was a masterclass in how not to conduct a discreet relationship in public. It’s gone viral because it’s awkward, juicy, and deeply relatable. But behind the humour is a stark warning – especially for high-powered professionals.

Our data shows a clear panic response from the executive world – from Thursday to Sunday, we saw a huge 31% rise in sign-ups of CEOs compared to the same period last year, and this peaked on Saturday when Byron’s resignation was announced. 

It seems the message is loud and clear: if you’re going to mix business with pleasure, at least do it discreetly. This incident has brutally underscored the absolute necessity of privacy for high-profile individuals, driving them straight to platforms like ours – where discretion is not just encouraged, but built-in.”

One new user, a 45-year-old married CEO from Manchester (who asked to remain anonymous) said, “I watched that Coldplay clip with my stomach in knots. You could see it on their faces – they knew they were caught. I signed up to IllicitEncounters within minutes. I travel a lot with my PA and let’s just say things have got… blurred. There’s no way I’m ending up on TikTok and being forced to resign – so I figured if I want to have an affair, it has to be with someone outside of work and on a platform which guarantees discretion, so here I am.”

The surge in executive sign-ups signals a frantic dash among top professionals to find secure, discreet spaces for their affairs – before they become the next viral video.

IllicitEncounters.com says it’s seen similar sign-up spikes following other high-profile exposure moments, but few have triggered such a sharp, demographic-specific response as the Coldplay incident.

As Leoni puts it, “Discretion isn’t optional when your name’s on the office door. And now, more execs are realising that than ever before.”

* Tomorrow is ‘Frisky Friday’ – with a 71% surge in affairs expected as schools break up for summer
* Cheaters scramble for one last steamy meet-up before holidays make affairs harder to hide
* The most popular excuse for getting away to meet a lover tomorrow? Solo hobbies like golf, shopping and the gym top the alibi list
* One married mum admits she’s swapping her ‘pilates workshop’ for a hotel rendezvous
* The study was conducted by IllicitEncounters.com, the UK’s largest extramarital dating site

Tomorrow marks ‘Frisky Friday’ – the day extramarital affairs are set to spike as the UK officially slides into summer holiday mode.

IllicitEncounters.com, the UK’s leading dating site for married people, is predicting a 71% increase in activity tomorrow compared to the average Friday, as schools across the country break up for summer. With family routines about to shift and holidays looming, thousands of cheaters are scrambling to squeeze in one last passionate meet-up with their lovers before family commitments make it harder to sneak away.

Jessica Leoni, sex and relationships expert at IllicitEncounters.com, said:
“Frisky Friday is like the Black Friday of affairs – it’s the final flurry before the summer holidays throw a spanner in people’s secret sex lives. When the kids are off school and spouses are around more, it becomes far more difficult to slip away unnoticed – so tomorrow is all about getting that final rendezvous before reality kicks in.”

According to a poll of 2,000 members making the most of Frisky Friday, the most popular alibi being used tomorrow is the solo hobby excuse – with 38% saying they’ll be heading to the gym, playing golf, going shopping or engaging in some other individual pursuit as cover for their affair. 

Another 29% will rely on the classic “working late” or other vague work commitments to justify their absence, while 17% say they’ll be “running errands” or attending appointments. Meanwhile, 11% will claim they’re simply meeting up with friends. The remaining 5% cited more creative excuses, ranging from volunteering stints to made-up fitness classes – one member even claimed to be helping walk rescue dogs this afternoon.

“People are creatures of habit – and that includes their alibis,” says Leoni. “For many people, the trick is to keep it boring and believable. The gym, work, or errands are all classic, low-risk covers because they’re solo and hard to verify. But some people get more inventive. The key is consistency and confidence – no one questions the person who looks like they’ve got it all together.”

One anonymous member, Shannon, a 44-year-old married mum of two from Hertfordshire, says she’s been planning her ‘Frisky Friday’ rendezvous for weeks. “I’ve told my husband I’ve booked a pilates workshop followed by lunch with a friend – but in reality, I’m spending the day in a hotel with my lover. My lover’s off on a family holiday next week, so this is our last chance to be together until September. We’ve both been counting down the days.” She adds, “It sounds mad, but there’s something thrilling about carving out time like this. It’s risky, but that’s part of the excitement.”

According to Jessica Leoni, “IllicitEncounters.com typically sees a sharp uptick in sign-ups and messaging activity in the week leading up to the school holidays – and this year is no exception. ‘Frisky Friday’ is now a well-known peak in the affairs calendar, with July consistently ranking among the busiest months for discreet encounters. For many, tomorrow marks the last opportunity for a summer fling before family beach trips, staycations and school holiday chaos take centre stage.”

Results
Top excuses people will be using on ‘Frisky Friday’ to meet their lovers:

38% will use their ‘solo hobbies’ (e.g. gym, golf, shopping) as their alibi.
29% will rely on ‘working late’ or other ‘work commitments’.
17% will be ‘running errands’ or have scheduled appointments
11% will be meeting up with friends
Other 5%