* Tomorrow is ‘Frisky Friday’ – with a 71% surge in affairs expected as schools break up for summer
* Cheaters scramble for one last steamy meet-up before holidays make affairs harder to hide
* The most popular excuse for getting away to meet a lover tomorrow? Solo hobbies like golf, shopping and the gym top the alibi list
* One married mum admits she’s swapping her ‘pilates workshop’ for a hotel rendezvous
* The study was conducted by IllicitEncounters.com, the UK’s largest extramarital dating site
Tomorrow marks ‘Frisky Friday’ – the day extramarital affairs are set to spike as the UK officially slides into summer holiday mode.
IllicitEncounters.com, the UK’s leading dating site for married people, is predicting a 71% increase in activity tomorrow compared to the average Friday, as schools across the country break up for summer. With family routines about to shift and holidays looming, thousands of cheaters are scrambling to squeeze in one last passionate meet-up with their lovers before family commitments make it harder to sneak away.
Jessica Leoni, sex and relationships expert at IllicitEncounters.com, said:
“Frisky Friday is like the Black Friday of affairs – it’s the final flurry before the summer holidays throw a spanner in people’s secret sex lives. When the kids are off school and spouses are around more, it becomes far more difficult to slip away unnoticed – so tomorrow is all about getting that final rendezvous before reality kicks in.”
According to a poll of 2,000 members making the most of Frisky Friday, the most popular alibi being used tomorrow is the solo hobby excuse – with 38% saying they’ll be heading to the gym, playing golf, going shopping or engaging in some other individual pursuit as cover for their affair.
Another 29% will rely on the classic “working late” or other vague work commitments to justify their absence, while 17% say they’ll be “running errands” or attending appointments. Meanwhile, 11% will claim they’re simply meeting up with friends. The remaining 5% cited more creative excuses, ranging from volunteering stints to made-up fitness classes – one member even claimed to be helping walk rescue dogs this afternoon.
“People are creatures of habit – and that includes their alibis,” says Leoni. “For many people, the trick is to keep it boring and believable. The gym, work, or errands are all classic, low-risk covers because they’re solo and hard to verify. But some people get more inventive. The key is consistency and confidence – no one questions the person who looks like they’ve got it all together.”
One anonymous member, Shannon, a 44-year-old married mum of two from Hertfordshire, says she’s been planning her ‘Frisky Friday’ rendezvous for weeks. “I’ve told my husband I’ve booked a pilates workshop followed by lunch with a friend – but in reality, I’m spending the day in a hotel with my lover. My lover’s off on a family holiday next week, so this is our last chance to be together until September. We’ve both been counting down the days.” She adds, “It sounds mad, but there’s something thrilling about carving out time like this. It’s risky, but that’s part of the excitement.”
According to Jessica Leoni, “IllicitEncounters.com typically sees a sharp uptick in sign-ups and messaging activity in the week leading up to the school holidays – and this year is no exception. ‘Frisky Friday’ is now a well-known peak in the affairs calendar, with July consistently ranking among the busiest months for discreet encounters. For many, tomorrow marks the last opportunity for a summer fling before family beach trips, staycations and school holiday chaos take centre stage.”
Results
Top excuses people will be using on ‘Frisky Friday’ to meet their lovers:
38% will use their ‘solo hobbies’ (e.g. gym, golf, shopping) as their alibi.
29% will rely on ‘working late’ or other ‘work commitments’.
17% will be ‘running errands’ or have scheduled appointments
11% will be meeting up with friends
Other 5%
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